In 2009 Wang Jinsui review seek new lighting industry

In 2008, the Chinese people's laughter and tears have been quietly slipped, in the unusual in 2008, the lighting industry with the Chinese people with the joy of sadness; in the new year in 2009, China's lighting industry will be how to behave? Enterprises can focus on opportunities where? Where does the challenge come from? Recently, Chinese Lighting Association Wang Jinsui guest newspaper review, seek new, pulse industry.

The author: many important events happened in 2008, the occurrence of these events on the development of lighting industry in 2009 will produce what kind of impact?

Wang Jinsui: over the past year, China lighting industry is undoubtedly the best performance. At the beginning of the snowstorm, 5 - 12 earthquake, when natural disasters caused great influence to the national economy, China lighting enterprises overcome their difficulties and actively donate, the contribution made by the obvious to people; the opening of the Olympics, the Shenzhou seven launch, in the days of national jubilation, the lighting industry also play an important role in among them, God seven launch, emergency lights, LED light especially played an important role in the Olympic Games opening and closing ceremonies, LED technology also has a very good application. These events have laid a good foundation for the development of the lighting industry this year.

Of course,, if 2008 is what events directly affect the development of the industry this year, the financial crisis is naturally bear the brunt. 2007, China's domestic lighting industry sales reached 200 billion yuan, exports amounted to $13 billion, an annual growth rate of about 18%. 2008 full year data has not yet been statistics, the previous three quarters of the situation, the export growth rate is still maintained at the figure of two, but the beginning of the fourth quarter slowdown is inevitable. China currently has more than 10 thousand home lighting electrical appliance enterprises, the lighting enterprises have more than 5 thousand, the light source has more than 3 thousand enterprises, the financial crisis will have a great impact on export-oriented enterprises lamps in China, especially for OEM (OEM) business the biggest hit, light companies will be affected to a certain extent. However, the industry's total output, total output growth is estimated to be higher than the growth rate of gdp.

Author: obviously, the challenge, the financial crisis for the development of the lighting industry in 2009, then, whether enterprises should take this opportunity to recuperate?

Wang Jinsui: 2009 can be said to be a challenging year, the financial crisis on the industry will be more obvious, many small businesses should make full mental preparation. In 2009, the industry's export growth is likely to continue to slow down, but it is still difficult to estimate the extent of.

Of course, we, says the challenge increases, does not mean there is no opportunity. First of all, this year is to promote China's "11th Five-Year" the smooth implementation of the plan of a crucial year, countries will usher in Daqing in the past 60 years, determined to promote domestic demand and growth of macro economic policies, increasing infrastructure investment, these are for lighting electrical enterprises to provide a space for development. Second, energy-saving emission reduction policies are gradually implemented into the lighting field, last year the national financial subsidies to promote energy-saving lamps 50 million, this year the promotion efforts will continue to increase, it also brings opportunities to the lighting business, and also points out the development direction of enterprise. The industry has the strength of large enterprises can seize these opportunities, decisive attack.

I can see the overall situation this year is the challenges are great opportunities, so the enterprise should pay attention to what the problem? The industry should take advantage of this opportunity to speed up their own adjustments?

Wang Jinsui: I made the following points. The first is to speed up the adjustment of product structure, vigorously develop energy-efficient lighting products. In recent years, China has made some achievements in the promotion of energy-efficient lighting products. 10 years ago, China's fluorescent lamp and incandescent lamp production ratio of 1:8, and now the output of fluorescent lamps has been higher than incandescent lamps, energy-efficient lighting products increased significantly. But the problem is that many developed countries are no longer the production of incandescent lamp, but the international consumer groups of incandescent lamp still exists, so the domestic incandescent lamp manufacturers market has not shrunk. There is a demand on the market, the market will have production, so it is difficult to eliminate incandescent lamps in a short period of time. This adjustment is to be carried out step by step, step by step. At the same time, in order to speed up the adjustment of product structure, pay attention to improve product quality and ensure the stability of product performance.

The second is to speed up the adjustment of industrial structure. The current features of China's lighting industry is large and scattered, although many number of enterprises reached source enterprise scale Manufacturing Co., lighting enterprises scale production proportion of smaller, so that you can not produce scale, cut down the cost of poor quality, the unreasonable industrial structure to change as soon as possible. It should be said that the financial crisis may also play a role in promoting the industry reshuffle to a certain extent.

Then is to enhance the awareness of environmental protection, promote energy saving and emission reduction. As we all know, lighting products in the production process will produce serious pollution, causing great damage to the environment, at the same time, the recycling of waste electrical lighting products has not been effectively resolved. These issues should be given enough attention, otherwise it is the type of development, and eventually will influence the progress of the industry.

Also is we often talk about the need to strengthen brand building. China's lighting product output is the first in the world, light source output reached 13 billion, of which the number of fluorescent lamps reached only more than 4 billion 800 million. But the brand problem has not been solved in