According to the Securities Daily reported that in February 18th, the State Council executive meeting examined and adopted the principle of electronic information industry restructuring and revitalization plan". According to professional analysis, planning to support one of the key projects, integrated circuit upgrade, will focus on the development of LED, the government will also give subsidies to LED products. LED is considered to be the next generation of LCD TV, color TV enterprises have with the China entry module and LED backlight production, leading LED flat-panel industry upgrade will by virtue of its absolute advantage in energy saving, environmental protection and other aspects of color performance has become the future development trend of tablet. The earlier launch of LED LCD TV Hisense, 2009 will also launch a larger size of LED products, for the national brand to seize the high-end LED market to inject strong confidence. In early 2005, Hisense began to develop LED backlight technology; in July 2007, the company created the industry pioneer, built in LCD module production line, at the same time, LED backlight project was listed as one of the key projects of national 863 plan, the company can undertake the color TV industry LED backlight module of LED core technology breakthrough task; in August 2008, Hisense two LCD module was completed and put into production smoothly, achieve an annual production capacity of 1 million 500 thousand pieces, yield more than 99%, first to solve the bottleneck of industrialization of LED LCD TV universal over the same period, 42 inch LED LCD TV from Hisense mass market.
Hisense launched the first 42 inch LED backlight LCD TV, from the technical maturity level is fully reflected in the LED backlight technology highlights the advantages: excellent quality, long life and environmental health without pollution. This series of products of color gamut coverage reached 110%, the TV shows richer colors, delicate and vivid; due to the adoption of the technology of zoning control source, completely solved the existence of traditional TV backlight light leakage problem, the TV has a higher picture display contrast, bright field, dark field hierarchy the picture level is more prominent.
Since the Hisense LED TV since listing, Hisense relying on its powerful ability of the market, the implementation of the "flat trend, integrated marketing enjoy Hisense LED" as the theme, increase market awareness of LED backlight LCD TV and recognition. In addition, Hisense LED as the trend of flat-panel TV products, leading the "Color Revolution" and "energy saving revolution" has provided strong support for Hisense has always pursued the "high-end industry" strategy, and promote the overall sales of flat products, powerful "technical" engine power on the new Hisense in 08 of the tablet market to achieve sales of the first performance of the market, so far, Hisense has won five consecutive flat sales crown.
Hisense LED core technology and the introduction of rapid industrial application, Hisense LCD module production capacity continues to expand, not only conducive to enhance their market competitiveness, the downstream industry chain industry and expand domestic flat-panel technology to break the monopoly of foreign companies, have important significance to enhance the flat-panel TV industry overall technical level and international competition ability, especially it is an important role for the current economic situation of the whole information industry to boost confidence.
It is reported that, in order to further application of LED backlight technology research and development, and promote the upgrading of the flat panel industry, Hisense 47 inch and 55 inch LED LCD TV will be in the back of May Day, the follow-up will also expand to a larger size. The upcoming LED will be integrated into Hisense's latest technology in the field of network multimedia technology and full HD display technology, the formation of a powerful high-end tablet lineup. Hisense in the tablet core technology, new products continue to break, will further enhance the competitiveness of Chinese national brands, for the revitalization of China's electronic information industry to make due contributions.
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