Wu Bingyan: vigorously expand the market for LED lighting applications

Wu Bingyan Ai Rui Cmc Markets Asia Pacific Pty Ltd lighting solutions business director

The contribution of LED lighting is the largest energy saving and durable, compared with the traditional lighting, now the technology can make the LED lamps to achieve power saving 60%-70% the luminous efficiency of the same, and the single LED service life can be up to 100 thousand hours. We are the agent of the LED brand CREE and OSRAM, etc., they are leading manufacturers in this field.

LED lighting has been widely used in many specific applications, such as tunnel lights and street lamps. These applications on the reliability and durability of the lamp is very high, LED is very suitable, in the country has been in Weifang, Dalian, Hefei and many other places in the use of LED street lamp. In general lighting, in fact, has been used in many occasions, such as hotels and shopping malls, because the traditional lamp short service life, frequent replacement due to the high cost of maintenance, especially in difficult to reach areas such as the 2 storey hotel lobby at the top, so the LED lamp has longer service life becomes a good choice.

Our products are available in a wide variety of applications, and we divide it into three parts. One is the street lamp and tunnel lights and other specific lighting market, the second is the general lighting, including public and household indoor and outdoor lighting, the third is a portable lighting tools, such as flashlights, etc.. In these applications, Ai Rui electronics can provide solutions to the system vendor reference.

LED lighting market will undoubtedly give distributors bring new market opportunities, in addition to the LED itself, the distributor will get in other devices on the opportunity, such as electronic devices and heat radiating material, condenser of superior products. Related electronic devices arrow itself agent for many famous manufacturers, such as TI, NXP, Onsem and LEDdriver are on the market is very mature products, and these products have their own advantages and characteristics, customers can choose according to demand. In addition to electronic devices, in terms of heat sink and condenser is also a large number of agents, such as in the condenser, we are already the world's 5 largest supplier of the agents of the 3. In order to do a good job of promotion and customer service, Ai Rui electronics for a variety of applications to provide a variety of solutions. We divided the related products into 5 files or the application of the 5, in each application will provide customers with a variety of preferred products and solutions. We make this series of products available to customers in what we call the ComparisonTable (comparative table), so they are easy to find the best solution to meet their needs.

We are very optimistic about the prospects of LED lighting, although its cost is still high, but with the popularity of the application, a large number of applications, the cost will gradually come down. At present, the global lighting market size of more than 10 billion U.S. dollars, of course, including the LED bulbs and peripherals, if only LED, then there are more than $3 billion -40. From the arrow, since the year before we do the relevant market, the rapid growth of business, last year over the previous year revenue growth of 7 times this year, taking into account the impact of the international financial crisis, we also think that the growth of 1-2 times than last year. I think, in the past 2 years, the cost of LED will be reduced to a certain level, reaching about 5 times the price of traditional lighting.