2014 Guangzhou LED industry channel data

Introduction: the author visited a number of Guangzhou LED lighting companies found that although the number of enterprises in Guangzhou is not a lot, but in the brand, products, channels, the team has shown a distinct local characteristics.

Data analysis

It is understood that the city of Guangzhou LED more than and 200 companies, of which about 80% of the application of the enterprise, the semiconductor lighting industry output value of more than $10 billion. Guangdong LED output accounted for half of the country's share of the contribution of Guangzhou. I visited a number of Guangzhou LED lighting companies found that although the number of enterprises in Guangzhou is not a lot, but in the brand, products, channels, the team has shown a distinct local characteristics. Compared to other LED companies in the region, Guangzhou enterprises are relatively rational, most companies will combine their own advantages to seize the market.

This print in Guangzhou randomly selected 20 companies to do the investigation, according to the data from investigation, Guangzhou area lighting enterprises is both export and domestic sales or focus on domestic sales, and only do the export business is very rare (see chart 1), before the data and the survey data of Foshan area lighting enterprises very close.

Guangzhou area lighting enterprises, enterprise product types are relatively rich, it is difficult to see a single product based enterprises. As can be seen from Figure 2, the size of the regional lighting enterprises in Guangzhou, a large range of distribution, turnover from 30 million to 1 billion showed a more uniform distribution. In terms of promotion, the lighting industry in Guangzhou region is more to take a variety of ways to promote, in which the print advertising is a must for all enterprises. At the same time, the exhibition and network promotion is also favored by enterprises. And in the sales channels, the proportion of the project channel and multi-channel parallel model, the comparison of the Foshan region, the project channel in Guangzhou region more attention.

Small and medium enterprises to do professional route

Although now LED lighting industry is entering the shuffle period, but it can be said that most of the products will not be washed away without the core value of the core technology companies. I think that enterprises must have their own core values, has its own unique advantages. For small and medium enterprises, there is no advantage in terms of price, because there is no cost scale. So if you want to survive in the price war, you must highlight the highlights in other areas.

The first is to highlight other aspects of the highlights, such as service, after-sales, and other enterprise product differentiation, etc..

The second is to take the professional route in the channel layout, in some segments of the market to do resources and products have a great advantage, then the entire market channels, there will certainly be a share. Some small and medium enterprises will be the problem of financial fragmentation, it is because they do not have the funds to divide the risk, equal to all the eggs in one basket.

For example, a project with all the human resources of the enterprise. It's a gamble rather than a business. Should know exactly their own resources, capability. The development of the industry does not belong to a standard, each said the good, resulting in a distrust of the market. In order to further in the industry, first of all to practice the internal strength, improve the technical aspects of the problem. And LED also to the public, so that the market recognized him.