LED lighting companies: electricity supplier new forces

Introduction: O2O is an important direction. Faced with the O2O mobile Internet Era "Deep-Fried Chicken with Chili Pepper" business, more and more enterprises LED transformation plan in 2014 O2O. However, not all companies are optimistic about O2O.

Last year, LED lighting industry to explore the theme of whether or not the electricity supplier, this year has quickly turned to how to achieve O2O. Faced with the O2O mobile Internet Era "Deep-Fried Chicken with Chili Pepper" business, with Chau Ming technology, snow Wright, more and more enterprises LED transformation plan in 2014 O2O. However, not all companies are optimistic about O2O, a general manager of the company Xue Xue suggested that companies do not blindly transition O2O, because the LED product line is relatively narrow, unable to meet the needs of consumers one-stop procurement.

Electricity supplier new forces

LED lighting companies: electricity supplier new forces

Because LED lighting is considered to be the best products to replace the incandescent lamp, policy support and technology matures, the LED industry rapid ripening, the excess capacity and entered a period of industry consolidation, reflected in the sales side, the competition is fierce. While the traditional brand enterprises because of years of hard work, has formed a mature and perfect sales system, the traditional enterprise initially not keen on business; but the brand influence slightly less enterprises more active in the electricity supplier channels, also made more attempts, has already begun to show results. As mentioned earlier, in the face of e-commerce channels, different companies have different attitudes. But it is undeniable that the emerging LED lighting business online with the traditional lighting companies attack war has begun. Judging from the current situation, emerging companies are more active, but also to seize the more favorable position online sales.

Currently, about LED enterprise OCS, there are two views fierce confrontation. Opponents believe that LED belongs to the scene lighting, you must have a physical store in order to give consumers intuitive experience. At the same time, LED lamps distribution, installation and after-sales service is very important, if you only focus on the promotion of the network, and the lack of physical store support, companies need to take great risks. At the same time, in the lighting products, LED belong to the relatively high price of the product, the market is also a niche products, buyers are not many. But pay attention to the price of network sales transparency and parity, generally considered to take the high-end route of the product in the electronic business platform is difficult to assess the risk. Some platforms also need to charge electricity supplier Commodity Trading Commission, access to the enterprise space has been greatly compressed.

Again, although the initial cost of entering the electronic business platform is very low, but the late promotion, marketing and other hidden costs are very high, the profit cycle can not be determined. Based on the above three points, many people think, LED enterprise as the electricity supplier will be the auxiliary channels, help enterprises to find the difference of road development, but if the electricity supplier as the main channel, is to give up the main battlefield of LED lighting. In fact, many of the views of the traditional channels to occupy a strong position in the brand. Because the current LED product line or two different sales market.

Online sales of LED is the mainstream of government procurement, large project, design institute and designer channels, mainly B2B, and B2C market has not yet opened, is a typical niche market. However, the electronic business platform also requires brand support, establish online brand is still the key to the success or failure of the electricity supplier channels. For enterprises, the cost of website construction is only a small part of the investment. Brand building, the need for enterprises to invest a lot of money, spend a lot of time to do online promotion, so in the short term can not be profitable enterprises.