2014 LED lighting: how to seize the rapid growth of the market the best opportunity to adjust the strategy?

At present, the market price of LED products is not the same, the brand channel cohabitation, quality also needs to be further improved, the industry is facing depth adjustment. Mergers and acquisitions in the first half of 2013, LED companies, is the specific performance of bankruptcy.

In fact, LED lighting companies, 2013 is a year full of opportunities, but also a non year. On the one hand, the explosive growth of the market makes some LED lighting companies earn pours. On the other hand, the homogenization of competition, many of the industry's well-known LED lighting business failures, behind the prosperity is still hidden crisis. At present, the market price of LED products is not the same, the brand channel cohabitation, quality also needs to be further improved, the industry is facing depth adjustment. Mergers and acquisitions in the first half of 2013, LED companies, is the specific performance of bankruptcy.

The LED market demand is growing, many factors are testing the market capacity of the manufacturer. Where to go, whether the market will face a new round of reshuffle, are the major producers need to think about the problem.

2014 LED lighting: how to seize the rapid growth of the market the best opportunity to adjust the strategy?

On the other hand, although overcapacity in the industry has been eased on the whole, but there are still structural overcapacity. High quality production capacity is insufficient, while the low-end overcapacity is the industry has been a problem. At the same time, based on a few years ago, the industry's investment accumulation, production capacity will continue to release, the market demand is also rising, but the ability to match with the capacity is still unknown.

In particular, the boom in the market, there are signs of the influx of investment again, which will lead to a new round of overcapacity, but also a lot of people in the industry are worried about. Because of overcapacity led to the low price of the market, but also allow enterprises to suffer.

Even in 2013 the market began to pick up, but the vast majority of enterprises are difficult to increase incremental income, net profit margin declined. How to seize the great opportunity for rapid growth of the market, adjust the strategy to solve the problem has been plagued by the industry, the next step is to face the problem of LED companies. "