LED lighting industry transformation Trilogy

How should the industry LED enterprise transformation, can stand tide? On the occasion of the new year LED industry must Jingxiaxinlai think a. LED industry in the early stages of development, mainly in the preparation stage of the brand and channel, in this stage is the main channel for the construction and operation of product quality, the two can not be biased.

2013 will soon become the past, this year in the LED industry, creeping forward cautiously amidst the winds of change, LED industry experience in LED industry and broad development prospects of the "warm" at the same time, feeling more is unspeakable pain, "price war" and "channel war", "patent wars" war hit them Petals drop and waters flow. Looking back on the past, the blind melee has been so many LED enterprises pay a heavy price, and now, in front of them is not a turn and not turn the multiple-choice questions, but how to turn the answer.

LED lighting industry transformation Trilogy

So what LED industry enterprise how to transition to tide stand? On the occasion of the new year LED industry must Jingxiaxinlai think a.

A question: what is the direction of the transition?

LED industry in the early stages of development, mainly in the preparation stage of the brand and channel, in this stage is the main channel for the construction and operation of product quality, the two can not be biased. There is no mature product support channels, the lack of an effective basis for the transformation of products; there is no guarantee of product support channels, it is difficult to digest products. With the gradual maturity of the brand and channel construction, LED companies need to think about the direction of innovation breakthrough. First, LED companies should make clear their product positioning, is to take the low-end product line, or take the high-end product line. Secondly, LED companies need to think about the product's brand model, is to take a free brand, or a patent brand. Furthermore, the industry needs to think about the product market route, is to enter the regional stores or into the line industry specialized stores. In addition, the industry also needs to think about what path to achieve positioning, is to take the channel or to take the channel, is to take the foreign trade market or the domestic market...... In all directions, enterprises must "know", only the hearts of the direction to go faster and more stable, fuzzy positioning will only empty, clear positioning to watch key.

The two question: how to spend money on the blade?

LED transformation is imminent, but the LED industry are to will become the 30 billion industry enterprises as their goal? Obviously this is not practical, as the saying goes: "do not want to be a marshal of soldiers is not a good soldier," but the reality is not all soldiers can be marshal, 30 billion of the enterprise industry is only accidental. Therefore, as long as the security of their posts, according to the law of the development of things to keep their guard territory is a good soldier. Industry insiders generally believe that LED is a line of burn industry, then whether the LED industry is going to burn the game to play in the end? Obviously, this is unscientific. LED companies need to think about how the industry is to spend money on the blade, to achieve a multiplier effect. To do this, enterprises need to consider many problems, one should consider their own profitability, on the other hand to consider their own capital pocket with deep, in addition, should how to match the investment needs to be considered is hematopoietic. The LED industry is definitely the war continued fighting, so enterprises must find a way to survive and live longer.

The three question: how to walk fast?

LED industry is experiencing a big test of life and death every day, continued to decline in the survival rate, the industry must think about the problem is how to walk in front of peers, leading the trend. The transformation is a price to pay, which is the biggest expense cost, only to seize the opportunity, quick step, to master the right to speak, have profit ability, influence. Fast is the requirement of change, so LED enterprises must seize the limitation, develop their own rapid decision-making ability, rapid sales capacity, rapid response capability, technical transformation ability.