2014 commercial lighting design market situation and key points analysis (two)

According to the data released by the relevant agencies, is expected to 2015, the domestic various types of large-scale Shopping Mall will reach 4500, if the average distribution to China's 661 prefecture level cities, each city has more than 7. From the perspective of the distribution of the 2/8 effect of the industry, that is, 80% of the shopping center will be concentrated in the large and medium-sized cities in the 20%, then the first 100 cities, each city's shopping center will reach the amount of 36. According to the size of each shopping center is 100 thousand square meters, according to the per capita commercial area of 2 square meters, the amount of digestion in each city only urban shopping center requires a total of 1 million 800 thousand people. And if in the shopping center as the representative of the city level commercial capacity consumption accounted for 20% of total retail sales, the first 100 large and medium-sized city average to 9 million people, to support and digest so many shopping centers.

In addition, taking into account the impact of online shopping store in the commercial market, clothing retail sector will have 20% of the market is a network of food, such as, large and medium-sized city needs more than 10 million of the population to support future shopping center ownership. To sum up, for large and medium cities, large shopping centers are obviously oversupply.

Homogeneous market demand, highlighting the advantages of lighting design

It is understood that the last century in the middle of 90s, 66, Sun Hung Kai, Kerry and several Hong Kong or foreign developers to build the first shopping mall model in mainland China, will foreign architects to change the Chinese period, a set of drawings Chinese consumption habits, has been China developers and local design fast learning and absorbing. In today's commercial design field, the local design institute has gradually occupied more market.

Through to the Shanghai area of the commercial shopping center visited, so I can not help feeling: Shopping Mall design of the current homogenization, in warning us that China market should have its own personality, make their own market demand. From the "code for design of 2014 commercial complex format standards", catering, specialty stores, retail stores, hotels, cinemas etc. in the aspects of values selection, atmosphere, safety and function of "more detailed requirements standard.

As consumer goods there are open space consumption space and independent closed space monopoly; non commodity consumption space is the entrance hall, corridor, corridor, elevator, elevator handrails, through Rest Area, experience area; ancillary facilities, office space distribution room, financial center, logistics channel, channel staff and equipment room, warehouse etc.. The lighting of the commercial complex because of the diversity of spatial attributes, showing the characteristics of a variety of light environment, the beginning of the design to fully consider the relationship between space and light, pay attention to light level changes and transition in space, lighting techniques will have to be diversified and differentiated and the main body of coexistence.

Both of these, need to consider the product style type, interior decoration style and consumer psychological and physiological characteristics, tend to experience consumption design, thus creating the atmosphere of lighting design has become the key. The illumination is suitable, the spatial brightness, the glare control, the Union interior each kind of carrier highlights the level and the artistic conception illumination design, manifests the beauty value and the commercial value will have the better performance.