LED lighting industry differentiation strategy or positioning come from? (three)

Three, industry grafting theory

If the products do, homogenization of the product is a single plank bridge, so we prefer on the bridge to take a piece of wood or other side erected a bridge, and others do not squeeze a little bit position, because if you have been single plank bridge, the possibility of being squeezed down to very high survival the discipline is very low.

But the question is, how to build a plank on a single plank bridge? Here we need to talk about a concept that is industry grafting. What is the industry grafting it? Is beyond the product positioning itself, and the combination of other industries and the formation of a new product form, it is called industry grafting. We look at the previous cases, drugs and bottles grafting, the formation of a capsule, cut the cold, such as the fate of the Qing; the computer and laptop notebook grafting, the paper will not make the notebook market.

Mobile phones and computers to form a hybrid; LED lighting and mobile phone combination, the formation of intelligent lighting; then, LED lighting can be combined with what products into a new concept?

We say innovation, differentiation, one is the difference in the inside, have to follow the steps, such as LED lighting, if it is designed from the function, the big deal is more energy-efficient lighting only; and if out of this range to think, LED lighting will have what color, LED what appearance of lighting, LED lamps for what age, what places the use of LED lamps for and which regions are more popular LED lamps etc.. The question is, can you jump?

The same product, from production, to spread, to use, from the material, from the packaging, from the security, from the health, there are many variables in fact.

So, where do you want to change? Are you good at that part of the magic? This is a question worth pondering.