AMOLED screen is the mainstream of the future

Power saving, better quality organic screen technology, is regarded as the future of all the monitors, but until recently to show the mainstream posture, which is entirely thanks to the smart phone.

With the increasing competition in the mobile phone industry, in order to make products and competitors, some of the high cost of smart phones at cost, began to use active matrix organic light-emitting diode (AMOLED) screen. The world's second largest mobile phone maker Samsung Electronics has a flagship model of the main mobile phone screen by the end of the year and then calculate the calculation of the ten models of the.

In the United States, cooperation between Samsung and AT&T Impression mobile phone with organic screen, while another wireless operators splinter Tolstoy (Sprint NextEL) Tektronix company will provide at least one with a AMOLED Samsung mobile phone. NOKIA launched the use of AM-OLED screen N85 and N86 phones to meet RIM with Apple's smartphone.

Supporters of AM-OLED said that although the AM-OLED screen is 50% to $80% more expensive than the traditional LCD screen, but the situation is changing recently, AMOLED has become a major opportunity for the mainstream.

The wireless industry research firm CCS Insight analyst said: "the price of wood is not the main factor, technology to the real winner, I expect the next 12 months, the major mobile phone manufacturers will launch AM-OLED mobile phone. "

However, AM-OLED has not been so widely used, one of the main reasons is only a few manufacturers, including Samsung mobile display company will control 97% of the market, also only two production AM-OLED, respectively, LGD (LGD) and Taiwan Innolux family company. Other manufacturers will follow a path of Samsung, will be the key.

The charm of AM-OLED technology lies in the fact that the organic material layer will shine on itself, which is different from the liquid crystal display.

Samsung is the main mobile phone manufacturers to support the technology, is expected by 2015 there will be 37.5% of mobile phones using AMOLED screen. This year the proportion is only 2.3%. Samsung mobile display company this year's sales target of 23 million, more than three times last year's 7 million. Geoff, a modern securities analyst, predicts that Samsung will sell 49 million.

He predicted that within two years, 2.8 inches AMOLED screen with the same size LCD screen spreads will be reduced to one to 20%, the current price of AM-OLED is more expensive than the average LCD of $50%. Some analysts have different views. ISuppli analyst Jia Kang watts predicted that AM-OLED phones will account for 10% in 2013.