After May observation: flat-panel TVs to highlight the size of the LED theme

On the domestic market, the yuan spring, may day, three golden week sales of color TV sales accounted for 17%~24% of the annual sales, 51 golden week sales in the second half of the flat panel TV market has the role of. Although the statutory holidays only 3 days, but the early start of the end of the promotion strategy for the flat screen TV market this year to create a "super golden week".

Affected by the peak, World Expo wedding decoration, the World Cup held in the same period and other factors, the TV market in the golden week following the Spring Festival after the second round of consumer climax, sales over the same period last year, a record high, only the United States a 51 TV sales growth of 100% over the same period last year. From this year 51 flat-panel TV market, the future of the domestic flat-panel TV market overall trend reflects the following characteristics:

A LED TV market, the outbreak of

Golden Week this year, the major flat-panel TV manufacturers are singing the theme of led. The main push of the color TV companies to buy products and promotional models are concentrated in the LED backlight TV (hereinafter referred to as LED TV). During May, 32 inches LED fell below $3500, 52 inches LED fell below $15 thousand, LED TV prices, but also further led to the LED TV and even the entire flat-panel TV industry sales.

According to statistics, 51 this year soared LED TV sales, LED TV sales reached 30%~40%, while the traditional CCFL cold light source LCD LCD TV sales fell to about 50%, LED to replace the LCD trend has begun. Dazhong electrical data show that this year 51 LED TV sales accounted for about 50%.

For LED TV, but also ushered in the outbreak of the industry. After nearly two years of development, LED TV has a higher awareness among consumers, LED backlight technology with high contrast and excellent color performance, as well as the advantages of such ultra-thin, by the favor of consumers.

On the other hand, with the maturity of LED backlight technology as well as the improvement of supporting industries, the upper reaches of the panel gradually improved, in recent years, small and medium size models to meet the needs of consumers at different levels.

Relative to the Internet, 3D and other new concepts, LED backlight technology is more mature, and therefore has been identified as the main flat-panel TV manufacturers this year, the main promotion. Relevant data show that 51 LED TV than the average price during the Spring Festival, a decrease of about 10 percentage points, the largest 37 inches below the small and medium size models decline, which led to the flat-panel TV market prices.

The domestic flat-panel TV market, LED backlight with many advantages, as well as higher market awareness, technology maturity, the domestic consumer market favor, therefore, the future of LED backlight will gradually become the mainstream standard, further crowding out the traditional LCD TV market space, popularization of the TV manufacturers of LED TV will to further increase.

Two, large size full HD hot

In addition to the outbreak of LED TV, another feature of this year's flat screen TV sales market is a large flat screen TV showed continued hot selling state. Data show that during the May Day, GOME stores 42, 47 inches and other large-size flat-panel TV sales have accounted for about 80% of color TV sales, sales of more than $300 million, is the same period last year, 1.3 times.

According to the statistics of the domestic home appliance shopping site, during the May day 42 inches above the size of flat-panel TVs accounted for a substantial increase in sales, strong growth momentum.

Insiders, in 2009 42 inches and above the size of flat-panel TVs accounted for less than 40% of the overall sales of flat-panel tvs. During May this year, 42 inches and more than the size of the tablet sales accounted for a substantial increase to nearly 60%. Among them, 46, 52 Inch LCD TV's most rapid growth, both achieved an increase of more than 2-3 times.

Large flat screen TV is mainly due to the impact of price cuts. With the maturity of the production process, large-size panel prices lower, driven by the overall price down. It is understood that during May, part of the 46 inch flat screen TV prices have fallen below the $5 thousand mark, part of the 52 Inch models fell below $7 thousand, breaking the psychological price of consumers.

Further reduce the price of some large size models with small and medium size models of price difference, so that large size products to meet the majority of consumers' cost of purchase standard. In addition, driven by the pressure of domestic brands, foreign brands in terms of price has also been loose, 51, some foreign brands 46 inches models also dropped to $6 thousand.

Large flat sales also further accelerate the popularity of high-definition. It is understood that the current flat-panel TV market Full HD Full HD penetration has exceeded 50%, while 40 inches and above large size products, full HD is up to more than 90%. Therefore, as prices have been gradually reduced, more than 40 inches large size models will gradually become the mainstream flat-panel TV market, according to industry estimates, by the end of 42 inches or more large size models will account for the overall flat-panel TV sales of more than 70%. At the same time, full HD penetration will also further increase.

Three, menacing Internet TV

This year, the main push of the flat-panel TV industry is another hotspot for Internet tv. The beginning of the new release of the situation reflects the obvious trend, including Konka, TCL, Hisense, Changhong, Tongfang and other brands have launched a new flat-panel TV with Internet features, Konka more table