Analysis: Lighting multinational big brother of China Raiders

2008 financial crisis sweeping, so that the pattern of the industry has undergone great changes. On the one hand, the real estate market has deserted depression within a period of time also affects the overall layout of the lighting business; on the other hand, commercial lighting and lighting market by leading enterprises to dominate the situation was also very difficult to change.

With the intensification of the competition situation, in addition to the new semiconductor light source began to hot outside the door, the previous traditional lighting market, such as home lighting market is also beginning to be the concern of the lighting giant. With technology development and channel advantages and strong capability of capital operation, even if they have never set foot in the field of Home Furnishing illumination or shangzhao bigwigs, also began to go.

PHILPS: open LED home lighting tentacles

As a major international lighting giant, PHILPS's ambitions have never been suspected of industry. Sure enough, in the ever-changing 2008, it will reach the prospect of considerable LED home lighting market.

PHILPS product mix

Powerful combination into the field of home

Mergers and acquisitions, has been the most direct and effective international giant enterprises, but also the most convenient operation of the trick, it can quickly enhance the strength of enterprises.

Not long ago, Taiwan Shinco PHILPS general manager Bai Jiansheng pointed out that from PHILPS's acquisition of Europe's largest home lighting manufacturers - PLI, in mid 2009 will be the layout of LED home lighting market, which has become an important PHILPS future new business.

Defined as Europe's largest home lighting manufacturers, PLI, its production research and development strength of nature unquestionable.

"The biggest weapons combination" is probably a new achievement: LED Home Furnishing lighting products, with PHILPS powerful product chain integration capabilities, strong strength and the European Home Furnishing lighting leading manufacturer PLI, Home Furnishing in the lighting field, shock wave, new product breakthrough could cause the entire market.

Local companies are feeling threatened

Market, perhaps local home lighting companies will feel great pressure. In fact, this threat has begun to spread in the last year.

As early as the end of 2008, PHILPS has opened China's first PHILPS brand store. In November 2008, PHILPS to "energy conservation" as the demands of the new home lighting officially entered the Chinese market.

PHILPS also announced in 2009 will increase the number of stores, to promote the construction of channels Home Furnishing lighting products, will continue to strengthen the infiltration of the two or three line of the market, accelerate the Home Furnishing lighting China into the pace of the market.

It is reported that this year, PHILPS to enter the field of home lighting and office lighting investment costs, at least 1 billion euros. The local lighting companies, of course, a lot of pressure, although the strength of OPPLE and a number of enterprises also take Home Furnishing lighting LED lighting Home Furnishing pace, but compared with international giants such as PHILPS, they are in the capital operation, brand integration and other advantages is the shame.

In 2008 the global financial crisis, China crisis affected is relatively small, and now Chinese status in the world economy is becoming more and more important, so PHILPS lighting will obviously put Chinese as an important base for the global strategy. It is foreseeable that Home Furnishing lighting market is more and more intense in the future war.

Honeywell Lonon: leading industry dark horse

United States Honey Well Company and Lonon combination, but also the result of strong alliances. In the lighting control system has a professional performance of Honeywell Lonon, with its strength in technology research and development in the field of industry is advancing by leaps and bounds.

Honeywell Lonon

The exhibition, Honeywell Lonon's home ceiling attracted great attention

Product line to develop in depth

Honeywell Lonon was originally just an electrician, with its channel integration capabilities and production strength, it gradually increased in the development of the lighting industry, which will expand the product line to the field of commercial lighting.

Honeywell Lonon product pattern

In the first half of 2008, Honeywell Lonon began its new LED grille lamp, successfully entered the WAL-MART supermarket.

By the end of 2008, it launched a series of strong home ceiling lamp, so that the industry once again.

Honeywell Lonon in the product line continues to break, causing the industry's attention. It said in an interview with reporters, former general manager Zhang Guoyu: "Honeywell is the top 500 companies in the United States, Honeywell Lonon is a provider of overall lighting solutions for enterprises, including lamps, Home Furnishing different engineering. Not only shows the total energy saving program, but also the total lighting controller with LED lights together. "

In the national market intensive channels

It is reported that the industry on Honeywell Lonon's triumph series ceiling lamp gave a high evaluation.

However, with the gradual expansion of the product line, Honeywell Lonon in the end how to plan its network layout? How will its brand promotion?

This series of questions have been answered. At the beginning of the year, Honeywell Lonon launched a large change in its marketing system, measures a domestic market partition and rule, the further implementation of the intensive and meticulous farming channels.

Honeywell Lonon requires channel construction step by step, and constantly adapt to changes in market demand. Today, Honeywell Lonon will be divided into North China, East China, Southern China, West China, Venus Project five large areas, in charge of nearly thirty offices. In today's market segments, which undoubtedly laid a solid foundation for the development of the company.

It is understood that Honeywell will also launch innovative products in the future for Lonon