LED TV price is still difficult to contend with your LCD

A new TV --LED TV thin fingers, on the front with nine models of Samsung LED TV market was once again to the industry in the teeth of the storm. The industry believes that, although the LED technology will become the new direction of the future development of television, but superior price, and the average consumer capacity as well as the distance LED to compete with LCD will take time.

LED flagship slim

According to reports, LED industry is a light emitting diode, as early as in 1960s after the birth was identified as the next generation of lighting applications. But in quite a long time, although LED has been widely used in mobile phone backlight, computer display, digital cameras and other areas, but in the field of television, until 2007 by Samsung pioneered the world's first commercial use of LED backlight 70 inch TV, LED TV officially started to enter the market. The 2008 Beijing Olympic Games opening ceremony LED picture shown by the magnificent, the industry and consumers interested in LED. Insiders described LED: with the brightness of the screen can take the initiative to adjust the brightness of the LED screen, compared to LCD TV (LCD) effective energy saving can reach more than 30%, toxic and harmful substances and completely without lead and mercury, is the real green light. It is understood that the LED light source is not only to achieve a substantial reduction in the thickness and weight of the TV, but also has a higher reliability and stability. If you press the five hours a day, a LED TV can be used for nearly 55 years. Due to the use of smaller than the fluorescent light semiconductor, LED TV LCD TV is also another feature of ultra-thin. The new LED Samsung TV before the date of the global market, and even do 2.99 cm thin finger like.

Enterprises chase

At present, in the flat-panel TV market, the consumer has been basically formed on the liquid crystal and plasma (PDP) two camps of cognition, but the two camps own problems have not been solved thoroughly, such as motion image tailing phenomenon of LCD TV, plasma TV and energy problems widely existed in flat-panel TV product life is CRT TV products the problem of short. The use of flat-panel TVs LED technology is very good to improve these shortcomings, from the perspective of the stability of the screen and wide color gamut, the screen display has a unique advantage. In view of the performance of LED TV itself, the industry has been regarded as a new direction for the future development of television. This year, whether it is domestic or joint venture brands, LED TV as a high-end new products to promote. Including Samsung, SHARP, SONY, Hisense, Konka and other brands have released a new terminal using LED technology. Samsung, even before the release of the nine focus relates to 55 inch, 40 inch LED tv. Samsung Electronics Greater China Marketing President Jin Rongxia said LED this year accounted for more than 10% of the annual sales of Samsung tv. Liu Hongxin, general manager of Hisense is expected, LED TV is expected to usher in the peak of rapid development this year. Prior to this, Hisense announced the establishment of a LED module production line. In addition, Tsinghua Tongfang also said it would raise 2 billion yuan focus on LED. It is understood that China is also being launched in the LED industry chain, the upstream production enterprises are mainly Shenzhen, Shanghai blue, Jiangxi LIAN, the middle production enterprises are mainly Shenzhen, Hebei Segotep, Hangzhou Chuangyuan quantum, the downstream production enterprises are mainly Xiamen Hualian, Foshan photoelectric.

High priced LCD

Although the LED industry chain parties are optimistic about the prospects for the development of LED, but the data show that this year's global LED TV market size will reach 3 million to 8 million units. Compared to the size of the LCD TV market has formed one hundred million, a large difference in size. In addition, due to the LED TV technology is still in a less mature stage, higher product costs, resulting in a high price of LED TV market. Although the product has a good advantage, but still make it difficult for consumers to match, but also caused a poor quality LED TV but few people interested in the situation. The industry believes that the high price and lack of consumer awareness of LED technology is the biggest obstacle to its development. A recent survey shows that 86% of consumers believe that the price is expensive. Reporters learned from the market, the introduction of LED LCD TV brands are mainly Samsung, SONY, Hisense, etc.. Currently in the sale of LED LCD TV is not much, its price is not low. Hisense a 42 inch Full HD LCD TV price is 6599 yuan, a 42 inch LED TV is priced at 10000 yuan; a Samsung 46 inch Full HD LCD is priced at 16999 yuan, a 46 inch LED TV is priced at 21999 yuan; a SONY 55 inch Full HD LCD is priced at 15000 yuan, a 55 inch LED TV price up to 42900 yuan. According to GOME stores Yangqiao staff said that although the LED TV is better than just launched sell, but after the price is still high, compared to LCD buy or less. In addition, the concept of LED, there are more than 70% of consumers on the concept of LED TV there is a false understanding of the panel, the chip, the appearance of LED LCD TV as a place of innovation. Only 28% of consumers realize that LED LCD TV is a breakthrough in the backlight.