Analysis of LED display sales channel and market analysis

Review: 2014, LED display market competition will be more fierce, many manufacturers are looking for sales channels. Two sales channels common direct sales and distribution, from the definition of a direct sales to customers, the other is through certain channels to sell to consumers, but top technology marketing personnel, LED display manufacturers two sales channels are parallel, so as to bring more opportunities for.

Definition and form of direct selling

Direct marketing refers to the outside fixed retail places (such as the personal residence, place of work or other places), by an independent marketing staff in a face-to-face manner, will introduce products and services directly to consumers through the explanation and demonstration methods, consumer goods marketing.

Form 1, is in the form of producer culture direct.

Form 2, is in the form of direct distributor culture, is to obtain profits through consumption, such direct marketing.

Two, distribution definition and form

Analysis of LED display sales channel and market analysis

In western economics, the meaning of distribution is to establish the meaning of sales channels, that is, products sold to consumers through certain channels. From this point of view, we can call any kind of distribution. That is, the distribution of products from the production site to the location of the sales process, the product must be through a certain distribution mode to reach the hands of consumers.

Three, LED display market analysis

Market is the guide of the channel, where there is a need, where there is a channel. The premise of channel planning is to investigate the market structure and demand. LED display industry contains many segments, advertising media, information display, stage performances, stadiums and a variety of special applications, etc.. Among them, the major areas include low, medium and high-end applications, for high-end engineering application projects, direct marketing model is clearly more competitive advantage. Through bidding, bidding and bidding, a small number of dozens of companies are competing for a project, if it is a small project, usually there will be some relationships around the network, the degree of competition is relatively moderate. Common leasing and commercial markets, the distribution model is more flexible. The size and location of the enterprise is the most important factor for the enterprise to choose the channel. For this stage of the display business, not the market demand, but the market competition is too fierce, does not receive direct orders, and received a single worry can not receive money, also received the meager profits, the distribution is not difficult to continue; but worry about the order around the agents and distributors management difficult, but also worried about other companies are robbed, how to ensure the scale of shipment is a headache. Therefore, the enterprise to determine what kind of positioning and in accordance with their own funds, hardware and software strength to accurately select the channel model. If the wholesale based, then suitable for distribution mode, the distribution model to occupy a larger proportion of corporate profits. If the funds are strong and do not worry about the project orders, then the full operation of direct marketing can also be natural.

Four, summary

Most of the time, the channel is not completely limited, LED display companies do not rigidly adhere to which kind of channel construction, and even try more new channels. In short, can sell products to make money channels can be respected.