Analysis of LED lighting lighting market in North China (three)

Hebei Province

High-end lighting brand popular

This year in Hebei lighting market, Chinese and European style lamp lamp relatively popular, it is observed that in the new lighting shop, Chinese and European lamp lamp also accounted for relatively large. With the promotion of consumption level, lighting products have been difficult to fully meet the consumer to the pursuit of quality of life, and lighting products can not only meet the lighting needs, can also play a decorative role, therefore, the prospects for the development of Hebei lighting market is relatively good.

Compared with the past, this year, Hebei consumers in the purchase of lighting products, the more is the way to buy, such as in some high-end villas, clubs, hotels, etc. in the procurement of products, more favored to buy. Therefore, the operation of lighting businesses seize this opportunity, and some of the more well-known building materials business Baotuan promotion, or in the form of alliance for product sales. According to the business reflects, although the price of the product is lower than retail sales, but sales have been significantly improved. It is observed that Hebei consumers in the choice of lighting products, the more important is the appearance and quality of the product, in addition, consumers now buy lighting products, will also focus on the choice of better light effect LED light source.

At this stage, Black & Decker, Boleyn, desire, cost, and other brand performance HIGHLEAD shepherds in the Hebei market more eye-catching. According to merchants reflect, these brands have the group purchase sales of products, because they are in the Hebei market have a certain brand awareness, and the price is relatively stable, therefore, although the price is relatively expensive, but consumers in the purchase of products, or will give priority to these brands. At the same time, high-end lighting brand popular in the Hebei market.

Hebei high-end lighting stores are not many, therefore, the operation of high-end lighting business is relatively small, the number of high-end positioning in the relatively large number of lighting merchants, the competition pressure between the larger businesses. However, with the changes in consumer demand and enhance the economic level, in recent years, the Hebei market in the high-end professional lighting stores are increasing, therefore, Hebei has also ushered in more lighting brand competition, lighting market will usher in a longer period of the outbreak.

Inner Mongolia

Lighting sales decline has become an indisputable fact

No matter how hard you try, business is not up, in recent years, the lighting market has been shrinking year after year is an indisputable fact. Hohhot Xin'an Lighting City Phoenix Ming lighting element line general manager Hu Hailong said helplessly, through careful observation and research, the reporter found, Inner Mongolia lighting product sales decline this year, the sharp drop in the number of new lighting businesses, investment difficult has become fact.

In Inner Mongolia lighting market, operating lighting businesses generally divided into two parts: one is the shop lights have a superb collection of beautiful things, what; another is the store, only a full range of products agent manufacturers, different manufacturers or agents of the same type of products. By visiting the lighting market can be found, this year's lighting store products are more than last year's style, many businesses said that due to bad business to do this year, they no longer go to the town to purchase new lighting products. There is a direct relationship between the quality of the local home lighting market demand size, Hohhot this year, the Baotou real estate market is not tight, a lot of real estate demand is not decoration, Xianfang, secondary housing market is very sluggish, these factors led directly to the low-spirited lighting market, lighting stores are more difficult to continue, even at a loss state.

It was observed that the display of Inner Mongolia lighting stores are basically high-end lighting, high-end positioning, and store choice are in the Red Star Macalline, home and other high-end building materials stores. Many businesses said that although the store's higher profits, but with the continuous improvement of operating costs, lighting stores will also face freezing point. Comely, Black & Decker grand poem lighting brand in Inner Mongolia relatively eye-catching. It is understood that there are comely lighting stores in Inner Mongolia Baotou and Hohhot.

This year, Inner Mongolia's lighting businesses in the year after year, according to the market is not complete statistics, Inner Mongolia lighting stores lighting merchants sublet, withdraw from the field, accounting for about 5%, new lighting store investment is also very difficult. It is understood that the Hohhot Yu Yu building materials lighting on the third floor of the shops this year, there are 7 stores sublet removed, and the city of lights to sell furniture on the third floor.

In addition to reducing the number of merchants, Hohhot building materials market investment is also much more difficult than in previous years. It is observed that in the new house, red star Macalline, some large integrated building materials market, the regional lighting plays a "chicken ribs" role, according to incomplete statistics, many stores of lighting businesses is basically a digit. Thus, the store reflects the general decline in sales of lighting products, has become an indisputable fact.