LED lighting lighting market hot spot analysis in Central China (two)

Hubei province

Experience building can not wait

In recent years, the Xiaogan City, Xiangyang city and other places to open NVC flagship store, Wuhan City, Wuhan Southland also established the NVC's flagship store, in order to achieve the integration of lighting, lighting brand. It is understood that the "flagship store business area of 6500 square meters, staff more than and 100 people, all varieties, single product, covering almost all the lighting category. In the long run, the brand marketing is the main line of the industry in the future, with the development of market economy, more and more consumers recognized brand products. Brand marketing through the combing of big data, so that its pricing in line with the purchase of consumer psychology. Lighting products are mainly related to the safety factor, if the choice is not good, the replacement frequency is higher, so more and more consumers tend to good quality and high safety factor of the brand.

Wuhan Southland NVC flagship store manager Ceng Wei believes that the lighting dealers choose business brand-name products, it is difficult to reach the equilibrium point of the actual profit store business, it will be very difficult; and the choice of brand business, they have a relatively stable customer group. From the point of view of the purchase, consumers in addition to consider the price factor, but also pay attention to the atmosphere created by the store scene, so now more lighting stores through the scene to create to attract consumers. Lighting products can be sold in the terminal market, the primary consideration is the actual consumption of consumers, followed by the ability to meet consumer demand, and then provide the appropriate package to consumers.

According to reports, NVC flagship store, comely LED lighting museum experience to let consumers to experience the product where exactly is ", and then tell the customer where the product price"". Store decoration also pay attention to lighting effects, home accessories and other forms of experience to attract consumers.

Therefore, the lighting business to create a comprehensive brand experience museum can not wait, both to meet the needs of the terminal market atmosphere, and product prices, brand influence, but also to keep up with the pace of the times.

Hunan Province

O2O electricity supplier model imperative

On the whole, this year, Hunan lighting market and last year compared to a great change. Last year, Hunan province LED Home Furnishing lighting lighting market is still relatively small, and this year, Hunan lighting market in LED lighting, lighting of Chinese style popular in the market, other lighting such as LED smart crystal lamp is also popular. Thus, in the lighting industry, LED lighting products have become the mainstream lighting industry.

In addition, the lighting industry sales pattern has been changed now, many businesses have begun to change the sales model, the Internet sales and store based sales model, namely O2O model popular in recent years. According to market research, in the Hunan region and even the national lighting market, the traditional sales model has been difficult to show the advantages of network sales and physical stores combined O2O model is imperative.

In the future, lighting industry competition will become more intense, O2O model will be the future trend of the lighting industry. In recent years, Hunan Province, the county market has been gradually developed, the particularity of the county market and its huge market capacity, it is necessary for the O2O model conditions.