Analysis of effective investment model in lighting industry (two)

Introduction: must have a professional team, strong execution and resource integration capabilities, in order to ensure the success of investment. Of course, a strong development background, high-end market positioning and professional operations team is also very important, this is the confidence and strength of the market operations.

The use of a business eye effect

Lighting industry investment in the country like a raging fire to carry on, and a lighting Plaza investment activities are steady progress. Then a lighting Plaza investment situation?

A lighting Plaza merchants general manager Zhang Xinwei said, a lighting Plaza merchants at this stage in a preliminary diagnostic for the surrounding town lighting stores rent and related policies of a full understanding and co-ordination, to accurately locate the world lighting stores lighting wholesale center, according to the investment policy, method, way resource control and team execution, in accordance with the promotion plan step by step, comprehensive foreign investment is expected in early September this year.

It is reported that a part of a square which belongs to the Lighting Plaza, located in the town of emerging East Road No. 13, 21 storey building, including lighting, commercial lighting, engineering lighting, Home Furnishing lighting and electric light source such as a full range of products.

It has a chess room, foot bath, KTV, Chinese and Western restaurants, multi-purpose conference room, five star facilities, complete functions, perfect facilities, and has more than 1 thousand parking spaces, to create efficient, convenient and elegant shopping environment and business life.

At the same time, compared to other emerging markets investment activities, Zhang Xinwei admitted: a certain investment in Lighting Plaza, has its own advantages.

First, a lighting square is a long history of the old store, compared to those emerging lighting stores already have a certain influence and visibility;

Two is the location of a lighting Plaza for the low-end, for the provinces, counties and cities across the country dealers are able to meet their needs;

Three is the price of a lighting Plaza and policies have a certain advantage than other lighting stores, so as to better protect the interests of merchants settled. "

Since a lighting Plaza in the investment process reflected in the advantages of many temptations, then how to promote investment activities?

First of all, or not and the traditional business activities by Hurricane derailed, news media and advertising with bidirectional rapiddly, a lighting Plaza investment activities to show up; two is timely hold some fair investment; three is a unified investment by director of investment, which is different from the other salesman China merchants. Of course, this will be the form of differentiation to attract eyeballs to achieve the purpose of commercial marketing. Zhang Xinwei said.