Why lighting enterprises to lose money to join the electricity supplier flood (two)

B2C is the direct sales business of electricity providers, terminal users, terminal users demand of different industries may not very professional, so we must keep all the details well, selection, promotion, copywriting, art design, logistics, customer service, customer service pre-sales customer management, product management, data analysis and so on, closely linked together, are indispensable. The only way to create a good customer experience and reputation, sales can do good.

The B2B electricity supplier, its customer base is mainly industry professionals, although many customers like B2C, but usually batch purchasing, customer price is often very high, and there will be repeated to buy more, since it is also professional, on all aspects of products are very familiar with the requirements of the degree of detail even in product details with the beautiful degree, that unlike B2C, through real shooting, customers will be able to know whether you want to find something, so B2B business focus, mainly in network promotion, to establish contact, because the purchase amount is larger, more value for the price, delivery time, often repeated negotiations, so usually online meeting, offline transactions.

It is understood that in the lighting industry in each market segment, Home Furnishing lighting and light retail properties significantly, end users are mainly to the owners of the decoration, the user group is broad enough, but direct manufacturers, than to buy in the local lighting stores, to offer a lot, the Tmall, as a representative of the Jingdong B2C mall, lamps lighting development soon, followed by the above mentioned, the increasingly fierce competition!

Also worth mentioning is the lighting accessories field, this field has many suppliers, even very stable suppliers, but the health of procurement based on the need of procurement are also need to reserve several suppliers, so through the B2B online wholesale market for the reserve suppliers do not have all day long drill parts City, save a lot of energy.

Commercial lighting, office lighting, outdoor lighting, lighting engineering, engineering solutions to every kind of property is significant, as a selling point, such as shopping malls, hotels, supermarkets, clothing stores, schools, offices and other places, there are standard for lighting design, lighting designers often need to intervene, collocation a variety of lighting lamps, ideal lighting design at the same time, through the solution, many participants, many factors of the influence on the project, the project developers and manufacturers, usually consumes a lot of energy to chase every potential project, through the successful case, in order to prove their strength, and then go for the next project, so these areas at present is not very suitable for the electricity supplier, is still using the traditional sales of the main public relations.

From the above analysis, we can see that the lighting industry market segments are numerous, at present or in the traditional channels for the mainstream, but the electricity supplier is constantly affecting the traditional industries such as Tmall lighting, B2C Jingdong, its huge energy has been popular, B2B is also constantly eroding the traditional channels, is gradually breaking the original layers of distribution the original model, the establishment of a branch office mode in the country, therefore, in questioned by the electricity supplier for the channel, will be huge.