Analysis of electricity supplier from the perspective of LED lighting industry

The growth of an enterprise depends on the subversive pursuit of enterprise strategy and organizational structure. This change is bound to involve people, so the role of stakeholders must also be transformed. To ensure the sustainable development of this business model, the key lies in the establishment of the Internet era of corporate culture.

A recent period of time to contact different enterprises in the LED industry chain, many people have asked me about the business thing, especially for LED lighting manufacturers, has a lot of companies want to do business (Tmall), after I exchange about some questions, most will answer to your business (factors) less gene B2C to do the right now not suitable electricity supplier or focus on the B2C, but the network marketing is definitely can do. Electric business district will say a word, the future belongs to the traditional enterprise which understand the Internet, so here I also said that the future of the LED industry, are owned by the Internet era of cultural enterprises.

Analysis of electricity supplier from the perspective of LED lighting industry

So the Internet era of LED marketing strategy should be like?

We must first understand the characteristics of this era, in this era, the "consumer" is reduced to "whole person", "rich people", instead of "target groups", "exchange" and "trade" was promoted as "interaction" and "resonance", from "the value proposition of marketing the difference function and emotion" is to "deepen the spirit and values of the corresponding", this is the era of marketing idea, this time should be the enterprise marketing center to actively interact with consumers how to respect the consumer as the "theme" values, identify and meet their deepest desires and create worry, let more consumers participate in marketing value.

Understand the characteristics of this era, we have to figure out what the Internet can bring us what?

1, can direct sellers (this is a lower level view);

2, can promote the enterprise brand marketing;

3, with consumers and customers to participate in the enterprise marketing value reengineering.

Based on the above statement, return to the LED industry, the traditional marketing strategy must change, the original business model has lost competitiveness; the whole social business ecosystem structure is bigger change, and this change is constant in the destruction of old commercial system that set the original (this from lighting city to guest the flow is less and less, many lighting stores closed can be reflected out), why is there such a situation because of changes in consumer buying behavior, his in change, and this change is almost irreversible, and the enterprise at this time if the old do not know how to adjust, I exaggerated to say are you waiting to die, one day your enterprise future will be eliminated by the industry.

Since want to make changes, and must be incorporated into the strategic level to deal with, not simply a Tmall store, but it is a systematic engineering, here I talk about personal views, points out some problems that must be solved.