Analysis of the current situation of commercial form of LED electricity supplier

At present, the lighting electricity supplier has reached the stage of the brand and the brand, the brand has created a weak even if the same resources, Amoy brand conversion rate and the two purchase rate, not as traditional brands.

Recently Amoy brand bad mouthing theory in the spread of micro-blog once again opened, with the traditional brand of collective OCS, once the scenery of the Amoy brand have dropped out of the category 20, living conditions worrying. "

LED lighting is no exception, Tmall search keywords category, the position of more than half of the top ten brands are occupied, and a long time ago, category keywords are basically in the top ten of the Amoy brand position, this change in Taobao's overall strategy for small sellers the impact and influence is very big. Especially when the traditional brand online on the line close to the status of the threat to other brands is very large. At present, the lighting electricity supplier has reached the stage of the brand and the brand, the brand has created a weak even if the same resources, Amoy brand conversion rate and the two purchase rate, not as traditional brands.

Analysis of the current situation of commercial form of LED electricity supplier

Based on this, there are users on the micro-blog shooting, in the next 5 to 10 years, with the maturity of the traditional brand electricity supplier channels, Amoy brand will disappear. "Not" small is beautiful "small sellers on Taobao basically no way out, there is no chance; now the Taobao explosion in weakening the influence of the ever popular low-cost strategy in the future will not burst.

Taobao is currently weakening the store credit, sales, praise and poor reviews, refund rate and other weight in the search weight, increase the store and baby DSR, the conversion rate of goods, business countdown and other factors weight. But regardless of how to say, the product price can be hung on the business's gone for ever, whether it is online shopping or traditional brand brand, now not only to fight the profitability, but also to fight the product quality, brand proposition, supply chain management, team management, shop customer conversion rate, repeat purchase rate, e business has become a trade.

The advent of the Internet era, the reconstruction of the new business ecosystem of the trend is unstoppable, hope LED company executives put down the past experience, in the face of changes in the era of marketing ideas, to learn new knowledge, keep pace with the times, from the external environment and enterprise development needs, to meet the a new commercial revolution, rather than escape.