Analysis of four principles of intelligent lighting winning (two)

3, to improve the existing LED products, rather than changing user habits

One of the main reasons why your smart lighting products have not been successful so far is that they are designed for people who love science and technology. Because these people are early users, they are more willing to try new things, but also more tolerant of product defects. Manufacturers tend to focus on this kind of people, but this will make them unable to expand the audience from the early users of the product to the mass market. Not everything needs access to the internet. Some things are not on the Internet is nothing. For example, the lighting switch is very easy to use, you can not change the habit of people use it. To get into the mass market, you have to redesign and improve the product, not replace it. To win the user, you must focus on creating truly valuable services and products.

4, automatic burden for users

"Users first" this is the same reason for the development of enterprises, in the use of intelligent lighting products, people want to work less and less brain. If you can help them do this, then you will find the key to success. Your smart lighting products must be able to help users get rid of the little things that bother them in their daily lives and repeat the monotony. When we leave the house, LED lights will automatically go out, burglar alarm will automatically open, these things I have to mind the memory of the past, are now automatically completed by intelligent products. In busy life, these small things can help users worry, we believe that this is the future of intelligent lighting.

In the next one or two years, most of us will have the opportunity to make our home more intelligent. Apple, Google, Samsung and your local Cable Tv Co will become a platform to support your daily life. Whether they succeed or not depends on whether they really understand our daily lives. At present, LED enterprises accelerate the development and promotion of intelligent lighting products, the future of LED lighting will be the world of intelligent system, how to achieve the leading position in the development of LED industry, the most important challenge that our LED enterprises will be faced!

Editor's note:

From the current point of the development of the market, we will realize that the development status of intelligent LED to break through the market, now the intelligent LED products to replace old products is the industry overall to activate the LED industry, although this is the LED industry's new development opportunity, but also a new type of high-tech products. In the early stage of development there will be some obstacles, but the cycle in the market evolution, intelligent LED will become a leader in the lighting field in twenty-first Century! LED lighting market in the future will be with smart home, energy services, solar photovoltaic, smart grid and other industries to jointly carry out cooperation, LED intelligent lighting is bound to heat!