LED market development has no fixed mode?

Introduction: the so-called channel was the world, companies are well versed in the channel is king truth. Many enterprises in the development of channels to invest a lot of manpower, material resources, money, but may not be able to harvest the same harvest; there are people who can not help but wonder, what kind of method is the development of good channels? Shi Xuewen believes that the development of the market does not have a fixed pattern, which must be based on their own circumstances.

Shi Xuewen said that in preparation for the development of a new market, first of all, the market economy, market demand, consumer behavior, mode and future potential market research. Because each regional market environment are different, we want to local factors that impact the industry can do several things, to understand the local lamps professional market, building materials market and decoration City, so we must first contact is the local lighting dealers, understand how the strength of the scale, each home. Reputation, the main business of the brand, the main sales channels (retail, engineering, wholesale business ideas and distributors). And then, according to the company's marketing policy, the use of prefecture level regional exclusive agent model to develop the market, can easily control the market, maintain the price system, the development of dealer loyalty is the highest. In addition, the dealer selection criteria have two light:

One is to have a vision: partner selection is to find the object of marriage, the rich are not necessarily appropriate, important is whether he has the willingness to cooperate, his business ethics, reputation, reputation, marketing, business philosophy, service consciousness meets. This is also the key to the success of cooperation between the two sides.

The two is to have a long-term vision: customer networks and to set the region to match, can be incorporated into his own network of sales system, to follow the enterprise for a long time, there is a strong momentum of development in the future. With the basic standards, all customers will be classified according to different conditions into different levels. Pick out the dealers who are closest to the level the company needs. Focus on public relations to meet the requirements of target customers, in order to obtain the final dealer.

Communication is a technical activity

In the choice of dealers, business and customer communication is also very important, but also a technical activity. In the communication, you can taste the following five methods:

A talk about the company's prospects for the development of the company: the strength of the company and the strength of the brand appeal, is a strong backing for the development of our dealers.

Two communicate with clients on investment plan, make an investment plan before cooperation. To allow customers to feel that the agent of the company's products is an investment behavior, is on a new project. Since it is an investment plan, the customer will be concerned about the profit space, investment and output is how much, the turnover rate of funds, how long to benefit, the risk of how much. These problems objectively explained that the customer is to the customer, can make a profit, high success probability, so customers would not be one-sided think we are selling products to him, but brought him a business opportunity.

The three is the marketing policy: marketing policy is to directly determine the interests of dealers in the business process;

Four will be the company's core competitive advantage, such as brand, product development advantages, the advantages of talent, etc..

Five give management advice, in communication with customers, can properly provide customer intention of some management suggestions to help business customers, reflect the company to the customer's attention.