Analysis of how to innovate the traditional dealer distribution (I)

Review: in 2014, the lighting industry to enter the big reshuffle period, many dealers are lamented business difficult to do. Because the domestic environment, consumer demand, the decoration of the frequency is reduced, and even some in the original decoration stage of the hotel also choose to stop construction, engineering lighting market by the hitherto unknown snub. There are businesses that, compared to last year, engineering lighting market sales fell nearly 50%. In addition, the gradual maturity of e-commerce model is to bring a huge impact on traditional dealers. However, regardless of the new channel development momentum is fierce, the traditional dealer channel will still occupy a certain market share, then how should the traditional dealer to get this market share? I believe that only keep up with the pace of the times, find their own direction, to break through the siege.

Change the traditional concept, electricity supplier is not terrible

The evening of September 19, 2014, Alibaba officially listed on the New York Stock Exchange, the largest ever recorded a IPO transaction. But ten years ago, a lot of people questioned Taobao that the electricity supplier can not become the main business model for future development. And ten years later, the status quo shows us that the electricity supplier has become one of the main business model. In the lighting industry, there are many companies trying to go online and offline combination of O2O electricity supplier model, which fully demonstrates the electricity supplier unstoppable trend. Therefore, the dealer to change strategy, will "sit" business into a "yes" business, but also to keep pace with the times, change the traditional ideas of their own business plan, clear objectives, accurate analysis of the industry situation, is committed to building a new marketing team.

As everyone knows, the express industry leading enterprises in the layout of the electricity supplier SF also step by step road, continuing a year trial operation business platform, in May this year and in the major city area open a number called "Hey" experience store, customers can through the mobile phone scan code, instant store purchase orders. But the O2O model seems to have been questioned. However, the growth of new things need to go through a certain process, the success of the road is certainly full of difficulties and setbacks, adhere to always find a bright!

Let the customer experience light, innovative distribution of the road

In addition to the popularity of the world's electricity supplier marketing model, lighting experiential marketing model has become increasingly popular. Many LED lighting companies will light experience as an important strategy for corporate brand promotion. After the customer enters the light experience center, the communication is the light environment, the light value as well as the light brings the comfort to the place. Compared to the traditional sales model to buy and sell, this experiential marketing, through the scene simulation in the exhibition hall, allowing customers to truly experience the advantages of the product.

Of course, dealers themselves have to give their own clear positioning. To understand the light, light, light environment. Dealers do not simply sell products, sell or light environment, to give customers a more comfortable light experience. Only know how to bring the light value of the dealer, in order to bring better products and services to customers, in order to truly find their own innovative distribution channels. One dealer said in an interview. The so-called innovation refers to innovation in many aspects of products, business forms, marketing mode, service object is the customer, the customer want to think more to the customer can not think, can also allow customers to truly realize dealers in fully embody the meaning of product value at the same time.