Analysis of traditional dealers how to innovate the way of distribution (two)

Identify their own positioning, focus on brand choice

Brand choice is also a focus of the need to strengthen the dealer. 2014 the entire lighting industry shrinking with the dealer's choice of the field and the brand has a great relationship. Compared to the election of an industry, it is more important to choose the brand. Because it is impossible to rely solely on dealers to sell a product, but also rely on manufacturers to carefully manage the brand. After the establishment of the brand, dealers have the opportunity to develop the market.

People's consumption level continues to improve, although the market tends to saturation, but always find a new profit growth point. However, at present, many domestic manufacturers of LED product technology content is low, mostly a LED chip and the lamp body welding, no science and technology innovation products will eventually be eliminated. In fact, LED in the process of light implies a lot of scientific and technological content. Therefore, enterprises should follow the trend of the times, innovation, attention to new things, to find the possibility of sustainable development. With the development of the market, the low-end, inferior products will gradually be eliminated, and the demand for high-end products will continue to rise, increasing single product prices, pay attention to product quality, increase product sales, dealers can further achieve profitability.

In addition, dealers can also increase the added value of the product to achieve the purpose of profit. Will come from the manufacturers to produce some combination of products or to help customers to install, it will generate additional value. Even the new brand, if there is additional value of the product, the profit may be increased.

In the face of fierce competition, the courage to break through the self

For the lighting market, LED is the development trend of the lighting industry, it is gradually replacing the traditional lighting. From incandescent to energy-saving lamps and then to LED lights, the LED market in 2010, the outbreak of the LED market in 2011 precipitation, and then to the brutal competition in the survival of the fittest in 2013, and now look at the real survival of the LED brand in 2014.

2014 known as the first year of the true development of LED, meaning that the outbreak of LED lighting, but also means that LED products in the next 3 to 5 years will completely replace the traditional lighting products. It is understood that the country from January 2014 to stop the import of more than 100W sales of incandescent bulbs, after the country's energy-saving emission reduction policy has become a national development strategy. As a project of energy saving and emission reduction, LED will be more and more important. However, with the development of LED lighting, the industry is also in the absence of a unified national standard, in the future, no brand, no unique marketing model, no technical content of the enterprise will gradually be eliminated by the market. In the next 3 to 5 years, is a key point in the development of lighting enterprises.

In short, in the face of fierce competition in the market, dealers do not have too much fear. Dealers in the trend of the times, the courage to break through their own understanding of the market situation, to find a better way of operation. In addition, as a distributor of market thermometer, good ideas, good resources should be generous to share with you, continuous learning, continuous improvement, learn from each other in the team to learn from success. In order to help dealers lighting market situation analysis, Qiming action squad has arrived in Kunming, Zhengzhou, Chongqing, Nanchang, Xi'an, Changsha, Guiyang and other places to carry out investigations, to show the most authentic Chinese lighting market for the industry.