Analysis of the electricity supplier situation LED industry relations

It is meaningless to discuss the importance of harmonious relationship between manufacturers. Understand the current and future situation of the company's relationship, and how to build the relationship between the manufacturers in this situation is valuable.

Originally built by the factory - Taking - consumer sales system has ceased to exist, but become a multi structure, the complex includes: "manufacturers - business entities" and "manufacturers - electricity supplier, manufacturers and consumers", this is the sales of manufacturers by ecosystem construction. There are businesses (including physical businesses and electricity providers) to create a sales ecosystem, including the establishment of physical business platform and pure electricity supplier business.

The only reason for this change in the sales system is the electricity supplier. Therefore, the current and future relationship between manufacturers is the background of the electricity supplier. With the rise of the electricity supplier and the gradual expansion of the share of sales, to build a slightly complex sales system and vendor relations.

So, in the context of the electricity supplier, the function of the manufacturers have changed?

Look at the manufacturers, manufacturers and sales functions are no longer just production and sales to business entities, but into the business entity and electricity supplier, and turned to the electricity supplier, selling products directly to consumers, replace some of the functions of the business. Businesses, the business has become an extension of the electricity supplier is the trend, eventually all businesses will be in different forms to entity + electricity supplier, two legs to walk. In addition, the business entity will become active or passive electric window display and customer service service providers (in addition to business entities, companies or individuals to do part of the professional installation of customer service service will also assume the electricity supplier customer service service).

In the context of electricity supplier, vendor relations have changed?

First, large enterprises, major brands of dependence on physical entities is still very heavy, still need to complete the vast majority of physical business sales, after-sales service and other channels to promote corporate brand through the store. Such as NVC agents, is still an important part of the NVC system, both sides strive to become an important weight in the "Wu Wangzhi war" of war. But these large companies will also penetrate into the field of electricity providers, the flow of products, standardized products through electricity supplier channel sales. In the future, big companies, big brands will not rely on the advantages of brand awareness completely put aside the store sales? Personally think that the standard type of product is possible, such as light source type LED bulb lamp, grille lamp, lamp, lamp, and non-standard products still need to store sales. The changes in the selection of the store and shop and cooperation in the future manufacturers and merchants, the functions and the distribution of interests, it is difficult to draw a definite conclusion, but two pronged outline has begun to take shape.

Second, small businesses, new businesses, small brands. The relationship between these enterprises and businesses will remain unstable, the choice between the store and electricity supplier performance between individual enterprises and individual business entity relationship is not stable, enterprise performance is only to sales for the purpose. This kind of business will be easy to cut into the electricity supplier sales, the establishment of the electricity supplier channel strategy and methods include: brand segmentation, product segmentation, self built shop, to Taobao and other online stores. At present, there are a number of small businesses began to transform into a Taobao supplier. For the new business, then the first part of the traditional way to go out of the investment, direct investment in the arms of the electricity supplier, either self shop, or become a shop supplier.

Thus, in the context of the electricity supplier, the relationship between the lighting industry manufacturers tend to be complex and diverse. However, regardless of how the sales channel and vendor relations change, product quality, brand awareness, integrity and mutual benefit is still the factory, the business has never been the same theme.

There is no quality assurance, there is no brand awareness, do not speak good faith and mutual benefit of the manufacturer (or business), if not good store, it is difficult to imagine that he would do shop.