Lighting Market Research: homogenization of flooding caused by the market "digestion" bad (a)

Homogenization of serious products mainly concentrated in the low-end

Recently, I visited the major lamps Market in Shenyang found that in different markets, different shops can see the same products, their appearance, the same work, but does not belong to the same manufacturer. So why different brands of dealers can put shape, the quality of similar products? Through the interview, an argument is that these products at the beginning of the design from a manufacturer, because is popular in the market, so is the next "copycat" manufacturers direct "copy"; there is a saying that a shop in a certain quantity of products go well, no more than in a week, "neighbor" shops in the stalls, you can see the specified product similar to hang in there. I found that in Shenyang lighting market, serious homogenization of products are mainly concentrated in the low-end positioning, this kind of product itself is low, does not require a unique appearance design and high-end lighting grade, the only advantage is the low price, to cater to the needs of the majority of consumers in general lighting. But inside the high-end lighting products homogenization phenomenon is lighter, because the high-end lighting products manufacturers are generally large brands, has its own design team, product design and content of science and technology belong to the individual patent. "Even if the new products of some small manufacturers are new people, want to imitate, can only be 'and' zeixin no thief bravery". Li Tongchao told the author.

Shijiazhuang

Product homogeneity has been the transition from the price war to the value war

In recent years, the rapid development of LED lighting industry, and even". Cross border enterprises have invested in the LED industry, the traditional lighting companies gradually transition LED market, the upstream and downstream enterprises frequently assembled LED applications, LED lighting market saturation, overcapacity. Due to the low threshold of the industry, although the increase in the number of LED manufacturers, but the product quality has not been fundamentally improved, the industry is a serious problem of homogenization of products. In order to survive, many small and medium enterprises to open a price war. I visited a large number of prefecture level city stores found that the market is now operating in the store brand lighting, many stores into a store in store.

A Baoding dealer said, the product structure store is too single, the product category is not abundant enough, can not meet the needs of different levels and the structure of consumption demand, in order to profitability before, in the course of time, the store became a comprehensive shop. Many customers look at quality rather than price. Seemingly similar products, customers tend to choose relatively low prices of products. When the market tends to lower the price of the product, the merchant is increasingly seeking to lower the supply of low-cost manufacturers, and even ignore the quality requirements, resulting in the entire industry profit management.

Taiyuan

Lighting homogeneity is the most significant ceiling lamp

Days ago, I visited the Taiyuan small lamps market, looking for the homogenization of the product, in the Taiyuan modern world Home Furnishing a store roughly counted, product homogeneity is very serious, especially and the kitchen ceiling lights is most serious, as long as the best-selling product, almost by merchants will be camp lamp there are more or less in store display, according to some years of distribution of lighting businesses reflect the product homogenization, the main reason is that the threshold is too low, either capital or technology. From the capital, only about one hundred thousand of the funds can be opened. Since many lamps are part of the assembly, there is no technical threshold. This also led to the downstream businesses to operate the products are the same, that is the brand of the product, as long as the local sell well, other businesses will go upstream to find products to seize the market. Taiyuan market, gives the greatest feeling is Taiyuan lamps wholesale market, product homogeneity is most serious, as long as the local style recognition, how much money can buy the product, it also gives some brand businesses a wake-up call, now a lot of businesses in order to prevent all of the products are similar, specially written at the door peer into, what is more stores are the curtains, on the outside can not see, can only rely on the guide to the store with the people, the lighting industry has always been the low entry barriers that are required for less investment, low technology content is two. Thus the lighting industry homogeneity is very serious. Accordingly, the lighting industry is also more in need of technical innovation, to lead the trend of the lighting industry.