Analysis of the four major traditional lighting into the LED strategy

A few years ago, LED products have been led by professional LED lighting enterprises, in the brand, technology, channels, market use and many other aspects, has been in a supporting role. Such a good product, good market prospects, such a good profit, but is no one, no one hurt, compared with the energy-saving lamp, that is a small daughter-in-law has a high look, just pianfang. Now is not the same, LED seems to have become the meat and potatoes, but really to a feeling of exaltation upon fulfillment time?

OPPLE, TCL LED, NVC lighting to the olive branch, they are the industry leader in traditional lighting concept, they are industry issued a strong signal to enter the LED! Traditional lighting giant.

Done for many years, the daughter-in-law of the LED lighting, today finally daughter-in-law into a woman.

A few years ago, LED products have been led by professional LED lighting enterprises, in the brand, technology, channels, market use and many other aspects, has been in a supporting role. Such a good product, good market prospects, such a good profit, but is no one, no one hurt, compared with the energy-saving lamp, that is a small daughter-in-law has a high look, just pianfang.

Now is not the same, LED seems to have become the meat and potatoes, but really to a feeling of exaltation upon fulfillment time?

nvc

According to the myth of the industry to chase the commanding heights

The NVC located in commercial lighting enterprises is outdated, but it has been recorded in the deep memory shangzhao. Upgrade through channel change, capital operation, the expansion of production capacity, product line expansion strategy, has grown into one of the integrated enterprise China lighting lighting industry's most powerful.

Lighting enterprises from the lamp out, there is a unspeakable pain, lack of core technology that is light. NVC capital strategic restructuring, in terms of products has been the main line - source technology breakthrough: strategic cooperation with GE in 2006, with the establishment of the Institute of Fudan electric light source research and development center; July 8, 2008 announced the launch of the "light" NVC series of new energy-saving lamps, you can see the NVC seek bureau lighting core technology in a step by step.

As early as 2009 held NVC domestic marketing planning meeting, chairman Wu Changjiang said that 2009 will strengthen the NVC huge engineering investment, obviously, LED is one of the important parts of.

At present, NVC has launched LED products and outdoor street lighting products, this year's strategy is, as the technology matures, will further launch LED lighting product function, and to project sales.

You can imagine, fully involved in the late NVC LED, with a strong network and brand advantages, the development in the field of LED should not be underestimated.

Not only that, to carry out cooperation projects before the NVC is also actively with the Tsinghua University, Fudan University and other universities, invite famous experts, experts, electric light source lamp HID experts, electronics expert as research center consultant, the formation of a team of experts, to improve the level of R & D.

This is a LED industry layout of NVC started.

Shifute

Office lighting chiefs do the best and best LED companies

The history of Ford chairman Shi Jie is the LED lighting company is one of the most exciting focus, the first letter to the mayor Mr. Shi Jie, hope LED lighting has been widely used in the Chinese city construction; after his long words in length, letter to the state leaders, Prime Minister Wen Jiabao, he expressed on the national energy saving policy respected, he tried to promote the development of LED display confidence. Previously, he had written to the mayor of Nanjing, the expression of the determination to lead LED.

It is no exaggeration to say that the history of Jiecheng LED lighting industry spokesmen. Either publicly or privately, Shi Jie is LED lighting can be described as spare no effort to drum up support.

Want to be the boss, take the opportunity to develop their own brand, there are people in the industry to evaluate the behavior of the history of jie. It was also given positive comments that Ford can allow the government to pay attention to the development of LED, is a benefit to the industry.

In an interview with this reporter, Shi Jie is very relaxed, "we are hard to do their own products, other things do not want to multi. I only believe that we are the largest and best LED companies. Indeed, the history of Ford lighting in recent years, the rapid development of LED, as it gradually laid the status of the LED industry leader.

Shi Jie started by 800 yuan, in the industry is blazing. It was founded in 1994, the history of Ford lighting, has also been a commercial office official image of the image of the industry as a celebrity. Now it seems that this title is no longer match the history of Ford.

The first two years, when the majority of LED companies are still in the "three low" (low cost, low technology content, low production capacity) state, the history of Ford's action, the number of shots to make the industry a few people dizzy.

March 2007, Ford spent 800 million yuan to build the country's largest photovoltaic industrial park officially settled in Jiangsu, Yizheng;

In early 2008, the first phase of the industrial park officially put into use, LED light source, LED lamps, new energy saving lamps and indoor office lighting products as the main direction;

July 2008, the history of Ford to overcome the high-power high brightness light-emitting diode to achieve the road lighting requirements, the world problem, successfully developed the world's largest power LED street lamp;

In the 2008 Beijing Olympic Games, Ford won the Olympic lighting engineering side fully affirmed