The only way to develop LED from chaos

Foreign giants PHILPS, OSRAM, Matsushita are already starting to LED industry, in the field of LED and tree brand banner; excellent domestic enterprises FSL, NVC, OPPLE, TCL lighting lighting also fall over each other for LED product development and brand extension.

Whether it is PHILPS, OSRAM, or Buddha, TCL lighting, they have achieved a brand position in the field of energy-saving lamps. Today, they have entered the field of LED lighting, not only a challenge to their own strength, but also an impact on China's LED lighting market. These in the field of energy-saving lamps to create a good performance of the brand, will bring the LED lighting market more prosperous scene, or to the LED lighting market caused a more chaotic pattern?

Do not repeat the mistakes of energy-saving lamps

Who is Xiao Zhiguo?

In 1992 he founded the Dalian road Ming company, won the 2006 World Cup in Germany, the world's 300 square meters of full-color LED display and the Beijing Olympic Games, "Water Cube" LED landscape lighting project, the strength of the enterprise is not weak.

But as the founder of Dalian Lu Ming group, Xiao Zhiguo has been very low-key.

Like Xiao Zhiguo, silently in the product technology breakthroughs, in the large engineering group of many entrepreneurs laugh, like Dalian road group, as the strength of the LED production enterprises have a lot of. But they are in the Chinese lighting industry in the traditional dealer channel visibility, influence is not strong.

Until FSL, NVC, OPPLE, TCL lighting lighting in the terminal channels of grasping the advantage, in the designer contact channels has a unique resources, the traditional dealers in mind enjoy high popularity of lighting brands have to enter the LED lighting industry, people gradually familiar with LED lighting brand, and these big brands to enter, but also to many small and medium enterprises in the field of LED lighting lighting.

Shanxi Taiyuan market the first operation of LED lighting products Taiyuan Taitung lighting general manager Qi Songyue of LED lighting can be described as love hate relationship. "LED manufacturers more and more, some small manufacturers in order to win the market, the price is very cheap, misleading consumers, the development of the entire LED products have serious side effects. Large manufacturers of product prices are very high, it is difficult to be accepted by the market, leading to the brand manufacturers do not have the market, waste products rampant. After a considerable period of time, it will seriously damage the reputation of LED lighting, and had expelled the high-quality low-quality energy-saving lamps energy-saving lamp market. The field of energy-saving lamps, we spent more than and 10 years before gradually let the brand products occupy the mainstream of the market, I hope LED lighting field do not appear this situation. Qi always worried about the current LED lighting.

In fact, this is the field of LED lighting has not yet appeared the inevitable result of a strong brand, but also one of the reasons many traditional lighting brands into the field of LED lighting. It is precisely because of the lack of brand LED lighting in the traditional channels, so that these traditional lighting excellent brands to see which business opportunities have been involved. However, these can summon wind and call for rain energy-saving lamps in the field of the brand, how to behave in the field of LED lighting, still need time to verify.

From invisible to visible channel channel

Recently, Dongguan KingSun chairman Li Xuliang is very busy.

In the Dongguan, Shilong Town of Shek Pai two LED Street project, Li Xuliang continues to busy Guangdong province "Trinidad one hundred thousand" (one thousand km one hundred thousand Street) works, on the other hand also busy in Guangdong province LED industry alliance.

It is reported that KingSun repeatedly bid related Street project, attracted many enterprises LED a piece of envy. In fact, the government lighting engineering, urban landscape engineering, urban road lighting engineering, building lighting project has become the focus of many LED lighting companies compete. This is in stark contrast to the intense competition of traditional lighting enterprises for channel distributors.

From the history of the development of energy-saving lamps can also be seen, the early energy-saving lamps have been in the invisible channel flourishing, but ultimately to the public distribution channels. The channel himself makes energy-saving lamps with today's status. LED lighting challenge energy-saving lamp brand position, must go on the visible channel.

LED lighting products in the invisible channels bustling, but in traditional stores, distributors and other channels appear desolate. Zhu Haifeng, general manager of Zibo Chen Yang lighting experience quite deep. In the lighting market in Zibo, there is no monopoly LED products store, but only with some LED related products. LED rely on to do the project based, dealers invested large, feel uneconomical. LED products are not as great as home lighting, there is a lot of demand, but for some special customers, positioning is relatively narrow, the dealer is also a comprehensive acceptance process. "

The survey results show that the professional lighting market throughout the country, are operating LED lighting products businesses, accounting for less than 30% of the total number of market businesses, and the way to operate the store, but also very few. When FSL, OPPLE lighting and other powerful enterprises to enter the field of LED lighting, LED lighting in the future, such as energy-saving lamps, brand stores everywhere, brand operation to further regulate it?

Good prospects, the brand is the right way

"LED lighting to strengthen brand building. At present, China's LED lighting products production has been great, but the brand problem has not been resolved, if this situation is not fundamentally improved, is bound to be detrimental to the long-term development of the industry. Wang Jinsui, President of the Chinese society of lighting.

Hangzhou Zhengda lighting general manager Sun