Analysis of the lighting industry off-season War (three)

Review: in the market under the wheel, ugly wife in the off-season have to see her in law, the lighting world will not stop because of the arrival of the off-season pace. Enterprises are afraid or not to stop the operation of the market, what is a positive attitude, make progress. In the lighting industry, who has a customer base, who will have the market, to add some salt season, the same can live a wonderful!

Reduce dealer inventory pressure is particularly important

The traditional distribution channels is to use the distribution agent or join directly to end customers in the form of sales, take a level down the distribution channels, the longer the chain, easy to form a backlog of inventory, and then fell into the high inventory "trap", and the inventory problem is always LED business problems, inventory, afraid of LED prices continue to fall, with the depreciation of inventory; inventory less, then less than decent wholesale orders, not to mention. See the product dealers a car pulled out, and a truck to pull back, very heartache, resulting in a nice hobble selected products, dealers, too expensive; choose the poor, and bad reputation, the selection is not bad.

For how to deal with the off-season, I think, on the one hand manufacturers to ensure quality products. Due to the rapid development of the LED industry, a large number of enterprises in the market have been broken down by small businesses, some couples small workshops, dealers have mastered some of the technology, on their own to market a number of parts assembly. Currently on the market showing a hitherto unknown light, in order to avoid the influence of the off-season, these small workshops, small businesses will naturally choose to cut corners to increase profits, otherwise they will not be able to maintain, and LED products on the lamp and driving requirements is relatively high.

Take the drive, the market is the cheapest driver less than 1.5 yuan, a good driver to be more than $5, do not have the same product quality and life expectancy. In order to win the quality, with high quality products, dealers will not worry about inventory, because the product will not be so easy to devalue; on the other hand, to ensure that the shipment speed. Shipping speed, dealers can not do inventory, or small inventory, do not have to worry too much because of the lack of inventory, resulting in reduced orders. In order to ensure timely delivery, batch, while ensuring product quality under the condition of self inventory, manufacturers to establish inventory, transfer the dealer inventory pressure to the manufacturer who, most importantly, to ensure that within three days of the dealer to complete shipment.

In the face of shocks, we should help each other

Our company is doing light guide plate, diffuser plate and other accessories and panel lights finished, with the arrival of summer, I obviously feel the domestic market demand is gradually reduced. Fortunately, our company's foreign orders have been further increased. I think this is not related to China's national conditions, the annual reduction in demand in six or seven and August has become commonplace. Furthermore, the general secretary Xi Jinping came to power, great changes have taken place in the national policy, entertainment, hotels, real estate industry has been greatly affected, it also indirectly affect the lighting industry, illustrates the influence of national policy on the lighting industry.

Nevertheless, we still believe that the quality of the products can win the market, price shopping is the kiss of death, and the price, we should develop the corresponding products according to the national conditions, and take the time to attend throughout the exhibition, collect customer more resources, but also to establish more channels, expand the business area, monthly sales agents and dealers around the country to promote the new product, so we adhere to the quality first, the principle of the front speed second, always walk in the industry.

As for the establishment of long-term mechanism to deal with the impact of the season, I think it is necessary, it can make the industry to effectively integrate resources, facing the impact, we should help each other, holding hands, gongduonanguan. I am full of confidence in the future of the industry, I think this is an invaluable industry, which is full of opportunities and challenges, for the challenge, I am ready, and you?

Only through winter can we know the value of spring

Our company is mainly engaged in crystal lamp, low voltage lamp and other products. After statistics, this year, the company's sales declined slightly, compared with the same period last year fell by 12.5%. I think there are three main reasons for the market downturn:

First, with the upstream real estate industry solidarity, and July and August is also the real estate industry in the off-season;

Two is closely related to people's living habits, people usually buy lights decoration before or after;

The three is to be closely related and mutually dependent relationship with customers, enterprises lack of loyal and stable customers.

The face of these problems, our company is the first to focus on product development, innovation, open innovation, and in August the introduction of a large number of samples, I hope new and old customers to sense of themselves; second is to open up the market, the company sent a part of the clerk to go to Changzhou, Chengdu and other major markets for research, understand the market dynamics and mining some new customers; third is to cut costs in the internal management, to achieve the balance of payments. As for the long-term mechanism, I think the possibility of the establishment is not large, because the competition in the industry is relatively large, it is difficult to twist all the people into a rope. The off-season has become a habit for many years since the town, people have gradually accepted it, get used to it, just like the seasons, you can not put a year into the spring, only through the winter, just know spring is precious, now most companies can calmly deal with the off-season. In addition, the off-season is also a period of adjustment of the enterprise, the town is like a high-speed operation of the engine, the off-season is precisely when people stop to ease the pressure.

I was on the lighting industry is very optimistic about the prospects, because the town lighting has formed industry focus, like the movie, will think of Hollywood; hear the hamburger, think of McDonald's, Kentucky; hear lamps, naturally think of the ancient town.

In addition, the lamp life is an indispensable part, regardless of household, hotel, or other places, will use every kind of lamps, the lamp is still constantly innovation, so the lamp will not be eliminated by the market. From the ancient town surrounding the development speed of it can be seen that the government support for the lighting industry is still quite impressive, it is the development of the lighting industry.