Analysis of the ten hot spots of China's lighting industry in 2009

2009, China's lighting industry in the global financial crisis under the severe test, take the initiative to meet. The central government has issued a series of policies to stimulate domestic demand; local governments actively introduce preferential policies to attract foreign investment, the development of regional economy; the industrial base also seize their own advantages, to fully tap their own potential; leading enterprises to attack, to seize market share; take cities and seize territory, power enterprises recount, to seek new growth points; a new enterprise is to step by step, to gain a foothold. The country staged a counter force, against the crisis, the war, a strong impetus to the development of the lighting industry.

1, the central government to vigorously implement energy-saving emission reduction

In the background of the economic downturn and the energy problem is becoming increasingly prominent, the state vigorously promote energy conservation and emission reduction, green lighting". In 2009 the country's ten major industry revitalization plan, the light industry revitalization plan was considered by the early adoption, which set up household appliances, lighting and other industries to upgrade special. Plan in 2009 to achieve an ordinary incandescent lamp production than in 2008 to reduce by 15%, compact fluorescent lamp production increased by more than 30% in 2008, phasing out incandescent lamps, reducing mercury emissions by 20%. The Ministry of finance also issued a message, in 2009 to increase the efficiency of lighting products to promote efforts to determine the size of the promotion of 100 million. From this series of policies, energy-saving, environmentally friendly lighting products usher in new opportunities for development.

2, the standard release, regulate the industry

Mandatory national standards will be implemented on January 1, 2009, according to the standard, the lowest level of safety of the 0 types of lamps will be ordered to gradually withdraw from the market. "Lighting measurement method", "urban night lighting design code", "urban rail transit lighting" has been introduced.

No rules is not Cheng Fangyuan, with the promulgation and implementation of the standard, the lighting industry has become more and more sense of direction. LED is a relatively new field, at present, the majority of the industry LED enterprises are small scale, cottage workshops, competition disorder. "LED street lamp in Guangdong local standards" has been introduced and implemented in July 1st. The development of such standards in the country for the first time, also means that the LED industry standard lack of history is coming to an end, not the standard "copycat lights" will come to an end.

3, the Regional Alliance wins the new LED light source

2009, Xiaolan, Jiangmen has set up a LED alliance. In fact, the Pearl River Delta region in the industrial transfer and industrial upgrading under the trend of increasing the development of semiconductor lighting industry in Guangzhou, Shenzhen, efforts, Foshan, Dongguan, Zhongshan and other places fall over each other, plans to build a national semiconductor lighting industrial base, Huizhou city has recently introduced the LED chip giant CREE.

A semiconductor lighting industry development boom is set off in the Pearl River basin. "Zhongshan lighting" the big industrial area as an example, Guzhen lighting products manufacturing advantages in Xiaolan Town, the government focused on light manufacturing, is very reasonable. Dislocation competition not only to avoid duplication of waste, but also to form a complementary situation, killing two birds with one stone, complement each other.

4, enterprises to seek a breakthrough celebrity endorsements

Lighting industry in 2009 generally cautious, enterprise star endorsement has attracted a lot of attention: juhao sign Fan Bingbing; JINDA lighting Huang Xiaoming hand; BELLE ante signing Jiang Wenli Fu Yiwei together; beautiful beauty home debut fair; South Korea modern lighting is South Korea invited Miss Zheng Xiaoyun......

No wonder some people describe the "Avenue of stars," the stimulus has become a "collective consciousness"". Not to say that the endorsement will certainly be able to fame, celebrity endorsements are more suitable for the rapid rise of some well-known brand is not high. Of course, the star is also a tool to break through the brand.

5, the brand to the public "gestures"

Since mid July 2009, and on 3, Guanya odeer lighting business and advertising in the first and two sets of cctv. Product positioning has always been high-end gold crystal lamp, please first level planners and leafy star Huang Xiaoming, whose purpose was to "marry" the masses, and veteran business Huatai lighting 2009 strategic seminar and the new promotion will be also declared: to build a high added value, affordable whole Home Furnishing lighting brand.

The word "Popularization" seems to be especially popular in 2009. The three companies on the back of the CCTV advertising hidden behind the purpose of the transition to the public brand. In fact, the interpretation of the public brand is not just stay in the mass media platform for publicity, but also product positioning, strategic adjustment, such as deep-seated tilt.

6, cross-border marriage for resource integration

Hao Hao lighting appliance and Italy Industrial Designers Association signed a strategic cooperation agreement. In the eighth light Expo, there are a number of exhibitors, the home concept moved in, highlighting the trend of cross industry information integration. Italy: flying the sky when the collocation cry first test with high-grade modern furniture in Dongguan Furniture Fair, the concept of "selling lamp shop" speculation was full of sound and colour. Culture and creativity has always been the soul of lighting lighting. How to manage the world's top design trend, it has been fully inclusive and equitable, lighting companies need.

7, the implementation of market segmentation to seek blue ocean

At the beginning of 2009, Honeywell Lonon based on the diverse needs of consumers, developed specifically for the children's room, bedroom, living room, study the different space Symphony series, children series, series of paintings, rivers