Analysis on the current situation of LED industry in four regions

In 2013, around the lighting market have ushered in the LED transformation, some preliminary market transformation "sweetness", such as Shanghai, Jiangsu and other places, some markets are feeling the transformation of "labor pains", such as Zhejiang and other places, but whatever the outcome, the transformation of regional lighting market is imperative That's final..

Analysis on the current situation of LED industry in four regions

Shanghai LED lighting era has arrived

In 2013 the development of the lighting market in Shanghai is like a raging fire, keep pace with the market many brands have transformation, some enterprises gradually complete the transformation of traditional occasion. The brand has not yet appeared in 2013, for the emerging enterprises, this year is the "channel construction, is also the brand" development ", they quickly seize the terminal market, large and small dealer meeting held in Shanghai every day, a large number of outdoor billboards covered in each market. Which Everlight LED lighting, light Tianying, teyoushi brand is particularly interesting. In addition, the influx of a large number of enterprises across the board, but also to the rapid competition in the LED lighting market.

Fujian LED lighting market downturn

2013 Fujian lighting market, the most obvious change than in the field of commercial lighting LED was significantly used, and the other is the general decline in retail channel sales. Such as the Xiamen lighting market LED products flooded, in which light source class and commercial lighting products up to.

Some businesses also said, LED lighting is all hot hot, the market competition has intensified. In real applications, LED lighting as a new concept, its color, spectrum, attenuation, affect vision, poor stability and other factors, many enterprises are facing problems. LED products in many places acclimatized, many customers are still using traditional lighting products, the popularity of LED lighting is still very long.

Jiangsu lighting market transition difficult

2013 is the end of the traditional lighting to LED lighting transformation, for now, the traditional lighting market in Jiangsu accounted for less than 2% of the market share. Businesses in many regions of Jiangsu, said this year's business than in previous years dull, and therefore had to turn to sell LED products. At the same time, the project is also unsatisfactory, so many businesses have turned their eyes to the product wholesale channels.

It is reported that Jiangsu Changzhou Lamps City Branch Chow Lamps City, brilliant lighting market, with Lamps City, feililai Lamps City, street lamps lighting market, boutique six market, a total of more than 1560 businesses. Among them, Zou District Lamps City is one of the more active market performance, the staff of more than 20 thousand people, is one of the heavy industrial zone Zou district. Here gathered a large number of lamps lighting, large, annual income of more than 100 million yuan of business accounted for more than half of the national market, more than 10 million businesses too many to count, is worthy of the name "China lamps city".

In contrast to the strength of the traditional market, in 2013 the development of new markets in Jiangsu is facing bottlenecks. Distribution in Changzhou, Yancheng, Nantong, Yangzhou, Suzhou and other places of the new market, due to the low visibility, facilities and other factors are not perfect, so that investment has become a common problem faced by these new markets.

Zhejiang price system chaos

Brand is the way out

2013, Hangzhou's major LED lighting brand development in full swing, LED lighting has replaced the trend of energy-saving lamps. Hangzhou's economic development, the demand for lighting, creating the prosperity of the Hangzhou lighting market, as of 2013, the size of the market is difficult to count the size of Hangzhou, there are 7 professional market. Among them, the collection of a number of first-line LED brand lamps Market in Hangzhou, the most active.

2013 Hangzhou major lighting market affected by the greater impact of LED lighting, most businesses reflect, compared with the same period in 2012, sales growth in the first half of about 30%, the second half of the sales have declined. LED lighting products with energy saving, long life, fashion and other characteristics, consumers are willing to accept, and thus developed rapidly, while the traditional lighting is gradually nobody cares. Businesses spotted this market situation, have turned to sell LED products. But the influx of LED products around the business also makes it difficult to choose.

The impact of LED products on the market has led to price confusion, the situation of small and medium-sized enterprises are also serious homogenization of products. Many businesses reflect, even skilled salesman, sometimes difficult to distinguish the pros and cons of the product. Some low-end businesses for short-term profits by means of vicious price competition, selling fake products, crowding out high-end brands. Nevertheless, some of the high-end brand performance is still outstanding, in all channels have income.