LED era!

LED era is coming, LED technology revolution will change the competitive landscape of the industry in the near future. Friends said: "today's LED enterprises must learn to look forward to the future in pain"! Strong traditional lighting era, does not have the first mover advantage continues to dominate the future competitive landscape. Jiangshan generation of talented people out of the leading edge of more than ten years, which is the most realistic portrayal of the lighting industry. History, once again gave a different opportunity for different enterprises, so that they stand on the same line.

5-10 years after the majority of existing traditional lighting companies will be eliminated or marginalized by the industry, you will believe it? Some people may believe, perhaps some people do not believe that the number of people believe that there is a real sense of crisis, and is willing to implement the countermeasures? So, this is the reason why continued success belongs to only a few people. Therefore, the wise man said that the environment has changed, the success of the past is a burden.

"When the universe Tongli, delivered to the hero is not free -- the LED era, the different fate of different enterprises, use this sentence to describe the 2012 Guangya Exhibition is not too much, is used to describe the Zhongshan Ancient Town lighting exhibition is not too much, used to describe the ancient town in the lighting industry's status is not too much.

Now, two or three indoor lighting brands are difficult to describe even can keep going by painstaking effort. On the one hand, they used a lot of methods to improve sales performance, but always miss the point or little. On the other hand, a little slack, but the rapid decline in sales. The past two years, whether it is a first-line brand or two or three line brand, showing zero growth or negative growth trend. We have to say that the traditional lighting has come to a crossroads. The LED products, especially in the field of engineering lighting, is an unstoppable trend, wantonly erode the traditional lighting market.

LED Era

However, the three or four market, the next 1-3 years, the traditional lighting or growth potential, after all, the market acceptance of the three or four LED lighting has a lag. I think Sheng Binzi, in this dazzling era, change is the only constant law. Therefore, only those who dare to break through the tradition, the courage to change and the enterprise of dauntless courage, to seize the historic opportunity, industry and even become the era of beach goers.

In terms of China's market, there are very few technical original manufacturers dominate the market, the formation of industry brands (of course, the world is not absolute). Implication, competition era of the LED industry in the future, is still the market attention, attention to marketing companies dominate. Marketing will once again dominate the future of the lighting industry. Marketing people, will once again promising, ushered in the career of the second spring. Marketing oriented enterprises, will once again seize the opportunity to become the industry's first-line brand.

Perhaps, there are channels, there are contacts, there are personal brand marketing, the future will usher in a golden opportunity, but the business is excellent - from the workers to become shareholders of the enterprise. Complete the transformation of professional managers to entrepreneurs.

Most of the traditional lighting enterprises, compared to the wages and household appliances industry or building materials in the field of ceramics, flooring, furniture industry, there is a large gap, which is one of the reasons for the lighting industry and enterprises keep talents. In the future, how to design incentive mechanism to retain talents in LED brand enterprises? It is an important issue to be considered.