"Apple model" to LED lighting companies bring enlightenment

Source: Sina Real Estate

With the popularity of Apple products in the world, we are gradually aware of the concept of consumer spending more and more tend to personality, fashion, unique, convenient". On the LED lighting industry, Apple Corp's business model is a fresh reference case.

Apple's business myth is fermenting in different industries, not only affected by the IT industry, even in the LED lighting products are also implanted in the apple gene. The product LED intelligent lighting system of Hangzhou swangoose electrical launch, is deeply branded with the Apple Design gene. "We want LED lighting products Hongyan, the first is to follow the principle of the design of humanization, focusing on user experience, and that apple is like. "A designer LED said Hongyan Electric products. This product launch great popularity for honyar. It is not difficult to see that this type of Apple Design genes and business model is successful.

According to statistics, the market value of Apple Corp from $6 billion in 2003 to $369 billion 300 million in 2011, a short period of 8 years, an increase of 60 times, can be said to be a miracle in the history of business. Apple's business model is the integration of hardware, software and services model, his model is difficult to copy, because of his unique, unique to others can hardly copy.

First, to overcome all the industry is not conducive to their own standards. Almost every kind of mobile phones are supported by Bluetooth sharing files, but ipone does not support Bluetooth, Bluetooth has become a standard in the industry, apple is undoubtedly the challenge of industry standards. When it comes to Apple's challenge to industry standards, apple chose not to support flash is the best explanation. Flash has become one of the most common multimedia interactive platforms on the Internet, but Apple has chosen not to support it. Because flash itself is a perfect multimedia interactive environment, iPhone and iPad can actually be implemented in flash, and the flash is completely cross platform, if you open a flash, it means that developers or users may abandon Apple's own environment, to direct the development of the flash version, making the app store as a shell and the apple model will not exist. Therefore, in order to succeed in the apple model, we must overcome all the disadvantages of their own standards, and users can accept the inconvenience caused by different standards.

Two, anti era trend. In the era of information technology, compatibility and openness have become a feature of the times. In this feature, apple is still a special case. It's closed technology and industrial chain model is so bright and out of tune. Apple with its products to establish a completely closed system, the system self-contained, it firmly grasp the core resources and core competence, to open, closed, so that apple can get huge profits in the important link.

Through the above analysis of the success of Apple's business model, to give us LED lighting companies what kind of inspiration?

Innovative marketing

Apple is always concerned about the consumer groups, consumers experience the full experience of using the phone. Allow consumers to truly appreciate the brand is so fresh, so diverse, but can see and reach for.

Diversification: Apple phone features a wide range of customers can enjoy any kind of function.

Unity: in Apple stores, customers see the global Apple Store uniform decoration, counters.

The American culture is gradually broken down into something that can be experienced.

Emphasis on communication with customers is an important competitive strategy apple. Apple sales staff to be able to feel the needs of customers, the patience to explain the different features of the product and the use of methods, we should pay attention to observe the customer's response. This experience is part of Apple's marketing style.

We know that independent innovation is an important support to improve China's international competitiveness and ability to resist risks. In China's economy is increasingly integrated into the world situation, the simple imitation no future, OEM production is difficult to have a substantial return. Walk the other people's way, but always follow the others.

To avoid the heteronomy do low-end products, processing and assembly workshop, let the independent innovation become the promotion of industrial technology upgrading, improve the export structure, improve the core strategy of international competitiveness and anti risk ability.

The world is getting smaller and smaller, more and more threats to our LED business, now is not the era of falling behind, but also slow retreat into, so our enterprises will be busy with the expansion of production capacity, because they are eager to catch up on these foreign enterprises, just too great strides, easy to pull eggs. Chase right, but can not put the cart before the horse, bigger purpose is to do strong, and strong, not by capacity, but the core competitiveness.

Another word is a patent. Life is the most important, the same is true. Need a step by step, starting from the efforts to increase support for R & D. Regardless of how the layout of foreign enterprises, no matter how the domestic industry chaos, our enterprises should start from their own. It's better to blame yourself for not being strong enough than to blame the external evil. Patent scarce, we will increase the intensity of R & D. Brand barren, we set up brand awareness.

In a word, LED enterprises break through their own.

Brand shaping

Finally, our enterprises should learn to shape their own brand, their own brand culture, their brand will always have their own essence in it, and these are the essence of how other companies do not go plagiarism. Only insist on doing a business of their own, will not do the follow-up of other companies, as well as other companies are left behind. Just think, why do we have to imitate the brand? The answer is simple, because the brand has influence, a brand of corporate culture can be deeply rooted in the hearts of the people. Why don't we try to be yourself? To form their own style and brand? When we enterprises have their own brands will have to influence other enterprises considerable influence to LED industry leader.

Do LED products not only for your customers to provide quality products, perfect service, more importantly, to allow customers to see your products inside unusual things, this is what we often say that the difference. In fact, the current LED industry products are similar, the same price for customers to create additional value, eliminating the customer's worries, this is the king of the winning competition.

Commissioning editor: Li Jie