Green lighting darling why was cold?

The middle of last month, the national development and Reform Commission and other ministries jointly announced the "semiconductor lighting industry planning", clearly pointed out: by 2015, more than 60 watt incandescent lamp will stop the production and sale of LED lighting industry output value; the average annual growth of around 30%, 2015 will reach 450 billion yuan, the application of LED lighting products will reach 180 billion yuan.

For a time, the domestic LED lighting industry all cheered, as if already ushered in the LED lighting industry, the best era".

Is it really that simple? A plan can break the bottleneck of the development of the industry, in fact, only when the industry to break the shackles of the development of some, perhaps the spring.

Embarrassing situation

The price is too expensive to light the bottleneck of green lighting is not popular

In 1879 Edison invented incandescent lamp, lighting technology has been in progress, and LED lighting is the latest in this field, beloved, known as green lighting, is a new industry.

However, LED lighting products "Mingmen" is also very obvious, the price is too expensive. Reporters at the store area of a large city decoration lamps learned, 8W energy-saving lamps in our province a financial subsidy of the brand, the retail price of 8.6 yuan, if you catch the financial subsidies to promote activities, local residents can buy half price per person, no more than 10 energy-saving lamps; and the same brand 3W specifications LED lamp brightness almost, retail market the price is 50 yuan a, two light price disparity. 8W energy-saving lamp house usually need only ten or twenty, a light more than thirty or forty dollars, the decoration into a pretty 'bite', a salesperson told reporters, "LED light is energy saving, can save money to buy residential light when electricity do not know how long can use. The brand lamps dealers said that they are currently in the Suzhou market sales, the traditional energy-saving lamps accounted for nearly half, while the LED lamp is less than 10%.

Zhang Haicong, a consultant in the Chinese society of lighting, it seems that some manufacturers in the promotion of LED lights, the best results in the laboratory, the cost of the traditional lighting and the most common products for comparison, it is unscientific.

"Not necessarily popular, leading technology products for travel is not uncommon in the market. More environmentally friendly, energy saving, operation is more beneficial to society as a whole, the characteristics of the LED lamp, in economics known as the "positive externalities", if only rely on the market to adjust, "positive externalities" will make the market production is less than the amount of social hope.

Western economists believe that this case can make the government only the "visible hand" to play a role, or through the market operation mechanism of the innovative design, the "income internalization of positive externalities", so as to inspire positive externalities of economic activity.

Cost strategy technology breakthrough

The new crystal industry breakthroughs in the development of the industry has passed the turning point?

The local LED lighting leading enterprises -- Suzhou new nano crystal photoelectric Co., has announced that they produced LED light emitting chip light emitting efficiency can reach 180 lumens per watt! This in the industry as the "thunder", the industry insiders know what it means.

Professor of Taiwan University of science and technology, LED industry renowned scholar Xiao Hongqing has asserted that when the LED chip light-emitting efficiency of 180 lumens per watt, will usher in the entire LED lighting industry inflection point". Because, to achieve this efficiency, which means that in order to ensure that before the heat to do additional design, will become history, LED lighting production costs will be reduced step by step.

The new nano crystal has a Listed Company Xinhai and Suzhou Institute of nano background, chip luminous efficiency has reached this level, we are ready to meet the 'turning point' ready "appears in the general manager of the company Wang Huaibing, made the first breakthrough in the technology of local enterprises will win in this round of LED lighting industry development.

In addition to its own technical development bottlenecks, LED lighting products are still another reason for the high cost of this industry is the lack of integration concentration. Reporters learned from the Municipal Commission by letter, there are currently a total of 102 LED lighting production enterprises in Suzhou, has been open to the patent application reached 2240, LED patent authorization of the list, ranked the forefront of the national large and medium cities. However, from the Suzhou 32 major LED lighting production enterprises in the distribution of the industry chain, nearly 80% enterprises in the middle and lower reaches of the device and integrated applications, and the size of the enterprise is generally small. A brutal fact is that about 80% of the power LED chips in Suzhou still need to be imported from abroad and Taiwan.

Operational innovation

LED Street renovation costs 6 years to recover the contract energy management can achieve win-win"

If we can through the innovation of the market operation mechanism, to solve the positive externalities of the product cost problem, is undoubtedly the best answer. It is in this expectation, the contract energy management model has become the focus of attention of a market-oriented solution.

The so-called "contract energy management" is a new market-oriented energy-saving mechanism. In the actual operation, the profitability of energy management company and the special implementation of energy saving project enterprises (users) signed such service contract, related to investment in energy saving all expenses shall be borne by the energy management company, and after the reconstruction, save down energy will be in accordance with the agreed proportion of payment to the energy management company.

In the implementation of energy management contract in the process of enterprise (user) to reduce energy costs by reducing the cost of energy use, the energy management company made a profit, and for the government, no increase in expenditure under the premise of the taxpayer, the promotion of energy-saving technology, the whole society for lower carbon, more energy saving and environmental protection, can be said to be an operation mechanism a "win-win" market. City Commission by letter of energy saving and Comprehensive Utilization Department deputy director Zhu Xiaoqin told reporters that the current city lighting electricity accounted for the total electricity consumption of 10~12%, Suzhou city lighting and landscape lighting lamp includes about 1 million 300 thousand light year, street lighting electricity financial disbursement quota reached 38 million yuan, such as fruit application LED lighting transformation, energy saving amounted to more than 60%.

City Commission by letter in the survey of three randomly selected to simulate the transformation of Xiang Lu estimates, LED lighting scheme by a lighting enterprise in our city, after the transformation of saving electricity each year will reach 199 thousand and 600 degrees, equivalent to 80.6 tons of standard coal, the annual electricity savings of up to 178 thousand yuan, the use of contract energy management, cost less than 6 years to recover. Although the path selection is random, the company still believes that the implementation of contract energy management is fully feasible.

Obviously, the use of this management approach, the LED lighting energy saving effect can be transformed into economic benefits. City Federation of industry and Commerce put forward suggestions on the development of LED lighting industry in our city, to establish energy management contract online service platform, a package to solve the bottleneck problem caused by the fault mode technology and the credit to promote the implementation of the LED green lighting demonstration pilot projects through the organization, the use of contract energy management mode, select a number of public facilities to carry out the pilot. During the two sessions this year, the City Federation of industry and commerce to submit the relevant proposals to the cppcc.

Policy support

Visible hand guide effect for home LED lamps to enjoy subsidies still wait time

According to reports, LED lighting products used in exchange, 700 thousand yuan a year under the Shanghai Donghai Securities Building and the Suzhou province electricity, nano biotechnology park every year to save electricity more than 1 million 750 thousand yuan, the most intuitive feeling is that these users' electricity 'brush down".

However, all for the LED is not a small investment, furthermore, LED products are still in the stage of emerging technology lotus just buds, the use effect has not yet been tested in more practice, many units of the LED lighting is still wait-and-see attitude.

How to let the light electricity switch to LED? To this problem to crack, apart from the development of LED lighting products to its maturity, push also cannot do without the government "visible hand" and the market "invisible hand".

First look at the "visible hand" - the guiding role of government financial subsidy policy. The government through financial subsidies, to allow taxpayers to share with the "cost externality" characteristics of the product, or is the energy conservation and environmental protection to the consumer income internalization of the individual, so as to promote the popularization of related products, it has guiding effect to promote the process of proof of the halogen lamp in the place in energy saving light.

According to the City Commission by letter of energy saving and Comprehensive Utilization Department introduced the current state of the government office buildings, office buildings and other large users of indoor lighting and roads, streets, squares and other outdoor lighting engineering, lighting products for as long as the LED specified by the brand, the central government is in accordance with the bid price of 30% to subsidize the supply agreement. And clearly stated in the introduction of the new "semiconductor lighting industry planning", to "gradually increasing financial subsidies LED lighting product promotion efforts, but now the national financial subsidies for ordinary household LED lamps no plan, specifically when it can take the" home "of this huge market subsidies into the category, probably the majority of LED lighting companies dream.

Of course, should be cool to see the financial subsidies for a There are both advantages and disadvantages. industry development. Is unable to support an industry only rely on financial subsidies, the past few years, another strategic emerging industries -- solar photovoltaic industry has suffered a "tragic" to leave the industry China The imprint is engraved on my heart. lesson.

In addition, there are a variety of means through the visible hand regulation, such as administrative restrictions on the elimination of technology, impose heavy taxes, such as tax incentives for new industries and other aspects of support. In short, the visible hand how to play a role, so as to make the technology spillover effect maximization, which is left to the decision-makers carefully considered, the parties to the game.

Establish rules

Information asymmetry leads to "bad money drives out good money", "industry alliance + industry standard" can help themselves

There is no doubt that the market is an efficient allocation of resources, but the constraints of information asymmetry in the market, the law of survival of the fittest will fail, the competition will be in the opposite direction of "reverse selection", the final quotbadmoney drives out "disaster.

In the LED lighting industry, some unscrupulous manufacturers embarked on reducing a crooked path cost to win the market -- jerry. The tragedy is that in the current LED lighting products such an asymmetric information market, good money in the competition but repeatedly defeated, the market may not be left in the end of the disorder, only bad money".

The reporter visited the urban part of the lighting market learned that the current LED lighting products and chaos, the quality of the products not only for ordinary consumers uneven in quality, dazzling, large and small dealers also difficult to distinguish in the choice of brand agent.

City Commission by letter investigation found that due to drawbacks of bidding mechanism, a cheap "bads" often wins the bid. For example, a city of LED energy-saving street lighting on a highway when the bid price is obviously low, results in less than two years, LED Street would need all maintenance and replacement, this event has a significant negative impact on the promotion of LED lighting products.

By the end of 2012, the relevant departments of the state of the LED lighting products, energy-saving lamps and other checks, LED lighting product pass rate was only 51%. In Guangzhou, Shenzhen and other 7 cities a total of 23 batches of sampling results, the passing rate of less than 30%.