Beijing LED show big screen display industry confidence hidden in the ice

Beijing international LED exhibition has become the highlight of the screen

On May 6, 2009 -8, Beijing Chinese International Exhibition Center fifth Beijing international LED exhibition opened in the context of the global financial crisis. Compared with the size of the planned two pavilions, the actual exhibitors occupy only one exhibition. This is the first time since the establishment of the international LED exhibition in Beijing face scale shrink.

According to relevant aspects of projection to reflect the network era, affected by the global financial crisis, some foreign companies abandoned the exhibition, or reduce the scale of the exhibits. This has led to the main reason for the size of the exhibition shrink. In addition, the domestic LED products engaged in labor-intensive enterprises in the middle and lower parts of the process also reduced the size of the participants, and even gave up the opportunity to participate. Strategic adjustment of some domestic enterprises, further exacerbated by the shrinking of the entire exhibition.

However, at LED, two applications to the lighting and display or burst into enormous surprise. The 60 anniversary of the national day as an opportunity, Beijing, Tianjin, Qingdao, Shenzhen and other places of large-scale urban lighting transformation has become the hottest topic in the LED lighting market. With the gradual implementation of the national economic stimulus plan of 4 trillion investment in the display screen based LED large screen display industry also showed a high growth potential.

Statistics show that in 09 years the global LED market will continue to maintain more than 15% growth in sales. Although this figure is less than 08 of the proportion of more than 25% years, but it can still be explained that the financial crisis on the development of the LED industry is mainly slow role, rather than fundamentally change the pace of the LED industry continues to move forward.

In the domestic market, participating businesses, whether it is on the downstream or the application layer of the enterprise, all showed great confidence. Some European and American companies have even said that the Chinese market will be a turning point in the global financial crisis. They believe that the growth potential of the Chinese market in 2009 and in 2010 is much higher than the international market. This is consistent with the current domestic market showed a stable development trend.

Down to the LED display market, the author found that the number of the exhibition exhibitors also fell. However, in the quality of the product quality and positioning accuracy of the enterprise, but there has been a substantial increase. LED still shows the domestic LED display market "special law of temperature of heat". Export market, the crisis is not full of confidence

In export markets, the domestic enterprises have different degrees of LED display in the second half of 2008 began to appear some signs of atrophy". Export market growth slowed significantly. However, even if the LED screen is the main supply of the financial crisis in the hardest hit markets in Europe and America, the export market has not been significant negative growth. The market is very stable, has become the voice of many manufacturers in unison.

Manufacturers said that they are not in the short term export market recovery is optimistic. But standing in a longer period of one or two years to consider, they believe that the current trend will not last long.

LED display is still in the emerging industry, the market saturation is not high. Customers who use this product focus on the high-end market. Therefore, the financial crisis on the extent of its spread is not serious. In addition, the company believes that the economic stimulus plan in Europe and the United States under the financial crisis can not get rid of infrastructure and infrastructure industry. With the introduction of these measures, Europe and the United States LED screen market is bound to usher in an outbreak stage.

"Now is the darkest hour before the dawn, to do is to go to sleep, enough to raise the spirit of waiting for the market to recover", one of the industry's expression is very classic. For the LED screen export market, the show clearly shows the full confidence of the industry level in the crisis: now just need time.

The domestic market, but also to the East

For domestic LED display market, can use the "zhuanghuai stay near Dongfeng" to describe. Participating companies have no confidence in the domestic market, but we also know that the country's 4 trillion investment needs to be gradually implemented, there is no chance of stuttering a fat man. Now just waiting for the "east wind".

It is understood that the first half of the domestic LED large screen display 09 years industrial enterprises can be roughly divided into two types. One is the original layout of the market has been relatively full of business, they have more choice of static braking strategy. To prepare for the coming market by deepening internal capacity building and product development.

For entering the market late, is not fully prepared for the enterprises in the first half of 09, although also suffered the impact of the financial crisis, but they believe that this crisis has given them time to give the best chance "". These enterprises have adopted the "offensive" strategy, investment in the channel, brand, technology, products and teams from different directions, to improve their industrial capacity, intention and intra industry advanced enterprises to shorten the distance.

The exhibition, on the domestic LED large screen market can not talk about the "four trillion" investment. These are mainly used for infrastructure and infrastructure investment will significantly promote the development of the domestic LED large screen market. "Civil and small business market is still very small, very narrow, this part of domestic enterprises also do not have large-scale application of LED screen economic capacity, the government behavior of the market in the next period of time is our focus", a representative of the enterprise