Big data + LED outdoor advertising industry rise

With the rapid development of science and technology, the advent of the Internet era of big data. Big data is omnipresent in all areas of society, with the N industry "add", "big data + form". Considering the rapid development of China outdoor advertising industry, especially the new digital media to LED display as the representative of the strong rise, so can not and is currently "hot" digital new media outdoor advertising industry to wipe out a spark of big data? Big data + LED data outdoor advertising industry CTR media intelligence the latest show, the first three quarters of 2015 China traditional advertising market (television, radio, newspapers, magazines, traditional outdoor) lowered the speed of a staggering 7.3%. Outdoor advertising is still strong, maintained a 0.6% growth, but the advertising area has decreased by 6.5%. Although outdoor advertising grew only 0.6%, but considering the construction of urban China speeding up, it is still a not fully developed incremental market. The LED display as one of the main carriers of outdoor advertising, but also to further expand the size of the benefit of the market, continue to maintain rapid growth. In addition, outdoor advertising area reduced 6.5% is an issue worth exploring and studying. In recent years, with the rise of urban outdoor advertising LED display, a series of negative problems have followed, such as light pollution, noise pollution, urban image problems. Due to the emergence of these problems, and now the approval of outdoor large screen installation has become increasingly cumbersome, outdoor advertising management has become increasingly stringent. In November of this year, the city of Shenzhen took the lead in the official publicity of the Shenzhen outdoor LED display set special planning, outdoor LED display management to a new height. But the introduction of the new plan is not necessarily a good solution to the current outdoor LED display installation chaos problem? There is still a huge question mark. In addition, in the traditional outdoor media, advertisers are most concerned about the audience who is, where the target user and other issues are not resolved. It is often difficult to use the scientific data to support and explain whether the input and output of outdoor advertising is reasonable. At present, the LED display as the representative of the new digital media development faster and faster, we urgently need to find ways to solve these problems, to continue to promote the development of outdoor advertising industry. All these problems - whether outdoor advertising management is scientific, digital evaluation should be based on big data, only relying on big data, the outdoor advertising industry will usher in a new development opportunity. The era of big data LED outdoor advertising usher in new opportunities for the development with the development of LED display technology, intelligent equipment application integration of somatosensory technology, 3D technology and AR technology was born. By carrying a camera, somatosensory technology, 3D technology and AR technology, many outdoor LED display control network can quickly generate a detailed report of the data, and help advertisers advertising to consumers in the most suitable through the related algorithm. It is understood that the new technology can now analyze people at what time, what place to see the billboard advertising, the audience can also identify the age, gender, so that advertisers know that every penny spent on advertising in the end where there is no play its effect. November 2015, new horizon media released "MODS outdoor value system based on the operators of large data (using the MODS data from the data source of China Unicom Guangdong province and outside the about 30000000 active mobile phone users) can include media coverage, audience composition, catalyst frequency, length of stay, the per capita cost per thousand to judge the value of the media key data through big data extraction. MODS can not only solve the puzzle of outdoor media advertising, outdoor media operators can solve the market pain points, such as how to improve the operators of outdoor media attention, how to make a reasonable price for the outdoor advertising media, how to solve the advertiser exposure rate not enough concern, how to innovate the outdoor video media player etc.. Therefore, big data can greatly help the outdoor advertising to achieve a reasonable layout, accurate delivery, the existing resources to maximize the effectiveness of advertising. So as to avoid the blind, in the waste of advertising resources, but also to the city to bring a series of adverse effects, such as light pollution. New vision media marketing executive general manager Li Xin believes the arrival of big data means a new stage of the development of outdoor media, in this process, the outdoor media field will appear reshuffle and integration. Media resources are not to belong to the unit to focus, but in the same big database revitalize more scattered distribution in the hands of different operators in the media. The general manager of Phoenix metropolis media marketing department Liang Zhiyong think the biggest opportunities LED media era of big data to further development is: "the combination of big data, LED media will be possible with the same" 0 and 1 "for the characteristics of other digital media series, through which the depth of digging out the LED media in all media integration more customers high communication value." Also need to meet the challenges and grasp the opportunity opportunity is always accompanied by challenges. Liang Zhiyong believes that the challenge is mainly embodied in two aspects: on the one hand, from the current point of view, we can get the data, whether it is a mobile mobile Internet big data, big data represented by BAT to the three operators, as the representative of the mobile phone or to commercial WIFI