To the end of the lamp dealers go from here?

In the lighting industry for decades, I am diligent, conscientious, from zero to break his own business, the former was also brilliant, now like the sunset. Ever wanted to change an industry, but as most people still insist on the same lamp, for this cause, the store, we all thought of raising children for their hands have been kept for ten years, eight years or even decades, devoted our past not easily won effort, now let people give up, the pain only in which people can really feel. Obviously, for a large number of people, do not stick to the last moment, we will not give up their children". But is it worth it? I often fall into the contradiction and pain that can not be free! Lighting dealers decide on what path to follow? "Bird is dying, its cry; people will die, his words are good." The sages of Zeng Zi's speech, at this time, most can express my desperate feelings before the current lighting industry. Their own efforts can not save my store, inventory remains high, the rise in the cost of rental costs and crazy price war, like a set of lamps in the neck of the dealer dealer, at any time to our lives. This year the price of electricity supplier impact, manufacturers direct O2O to the terminal. Originally thought... Only eighteen layers of hell, now that more, at least more than eighteen layers in the lighting industry. Look at the warehouse inventory of millions of dollars, think about the landlord to pay for the next year, the high rent, the bank loans due immediately, as well as the year-end awards employees, I completely lost. The market that the most difficult period, manufacturers can support us, and now it seems that it is only their own fantasy. Think about the "situation of human Daozu, I fish," my heart is like hundreds of bugs in the bite, full of pain and fear. Most of the time, late in the evening, I can only drink, alcohol to numb myself by trying to nerve pain. However, the real inner pain, alcohol is paralysis. This period of time is not only the soul is destroyed, the body is also accompanied by inaction "sacrifice". Lighting dealer, once China lighting industry the largest contribution to the people, now they are the most vulnerable groups at the end of the industry does not concern. China's lighting industry practitioners up to 10 million, their survival is also related to their families, the future of lighting dealers to go from here, how their families survive? Since 2014, I began to feel the growing pains of the industry every year decline in the pain of cutting one's body, business, in the tens of thousands of lighting dealer dire urgency and look forward to our cry can cause the attention of the industry and manufacturers! Living in the past, we have no future! It has been several years of frequent high rents, high loan, high task force to give up the thought of these lamps dealers, run away, but incapable of action pain, my heart mingled with inappeasable anger, manufacturers do not reduce sales tasks to reduce our inventory, not balanced with the interests of dealers, the landlord does not reduce the cost of rent. We have no future, all innovation, transformation, improve the service price in front is feeble. "Zhumenjiurouchou way dead bones" in the Tang Dynasty poet Du Fu in the rebellion of two different sectors of the society to describe the portrayal of life, however, this sad phenomenon is becoming the current version of the lighting industry. Dealers reduced to rely on loans, negative profits to maintain the proportion of stores in the surge, the other side, the electricity supplier platform revenue and growth rate, the company's revenue and profits are soaring year after year. A few years ago it was a metaphor lighting dealer are reduced to manufacturers of wage earners, it seems, is reduced to tenants, wage earners can somehow get a more or less pay, do not have to lose a good tenant. This year I to other areas of lighting dealer call friends, their survival condition confirms a person with breadth of vision worries are not unfounded, if 2014 is bleak, 2015 is tragic, so in 2016? A friend's store has two thousand square meters, annual sales of about 30 million, still can not get rid of the curse of loss. "Not only margin percentage decline in sales in decline." In recent years, it is absolutely the most difficult year for dealers, most dealers will go bankrupt or disappear in this harsh winter." "All is to make the warehouse inventory piled up"... From a person's sigh, to a group of people sigh! We believe that the in early 2015 will be a little difficult to do lighting market than in the past, but did not expect to be so difficult! Last year, I run a loss of about 500000 yuan shop, this year, a loss of nearly $1 million 800 thousand. This loss will be endlessly extended. Oliver is boundless, where the lighting industry in the spring? In my opinion, the lamp market has reached a very careful period, at any time will be drowned or froze into ice. We are the ones who mourn the loss! The law of the jungle has become It is quite common for things in the industry. It was described as a dealer in the industry is a group of people kneeling on the loss of the sad, while a loss, while also continue to be locked manufacturers, look at the current lighting formats, how to do our industry? Lighting industry there is a way out? Do you want to continue to grow? Do you want to continue the overdraft? Inventory will continue to increase? Rent to continue to rent it? Whether we will continue to dig for many years of accumulation, and then leave?