Big data era LED lighting how to change?

Introduction: the development of the lighting industry so far, the impact of the city's economy is the biggest, in the process of economic integration to accelerate the development of today, lighting companies are also seeking to upgrade the transformation of the road to meet the new requirements of the market. With the rapid development of the Internet, the era of big data has come, the future development of the lighting industry will also be used to create a great big data changes.

Companies are actively seeking to upgrade the transformation and upgrading

And Home Furnishing in building materials industry, the increasingly fierce competition, the era of new media marketing, consumers receive information and the way of transmitting information is change rapidly, in the current environment, lighting enterprises rely on low price competition has been unable to meet the current market model, to break the shackles of traditional channels to achieve the transformation and upgrading of enterprises of the road also is imminent. However, the enterprise should adopt a positive attitude to face the changes produced by the market and the flow, make better use of new technologies and new methods, opening up new channels.

This is a new era to the Internet, a new media marketing era, with new platforms continue to emerge, the lamp marketing mode is also gradually to keep pace with the times, the rapid rise of electric lamps, in which big data play an important role. In the face of the new audience market, in the transformation of the reform of the lamps and lanterns enterprises need to identify the location, accurate market, the use of big data, to create their own new competitive advantage. If only rely on traditional advertising to build brand, the market will be thrown out of a big cut, for the lighting industry entrepreneurs should update thinking, in-depth communication with the Internet, so as to fundamentally make their own business with the tight time step.

Big data collection is not just data

This year for the definition of big data to tell, size, value, diversity, which is not only simple data collection and accumulation, the completion of the data industry covers data storage, technical analysis and application three aspects. So, for the lighting industry, big data means? For example, Taobao keyword Taobao users to browse the seller will according to the time, search, and click on the "habit of promptly change their store key information, this is the most intuitive use of big data analysis capabilities. Through the network platform, lighting enterprises can be analyzed through the search engine, get the user attention, reflect the "big data" customer information, to more accurately deeply and demand for potential users to input.

Big data platform to effectively integrate the various resources, can make many different businesses and commodities can be visually displayed in front of consumers, so that consumers are also sellers, which can greatly reduce the difficulty of communication is the era of big data value is more transparent in this mode, especially into the lighting pattern of the electricity supplier enterprises will bring huge the impact for industrial upgrading will also be Gabriel no harm.

In the complex market competition, lighting companies want to really break through the transition to achieve an upgrade, to a broader market, big data marketing or will become an important node for the future. For the use of big data, not just simple data collection, but also how to tap the true value of these data, so as to seek new development.