Why LED lighting industry must innovate?

Introduction: China's economy has entered a new normal development, we see the most words is the transformation and innovation". In particular, innovation two words, not until today we are concerned about it, as long as it is a free competition stage, innovation is the only way for enterprises.

When it comes to innovation, we think, more product innovation. Indeed, the product innovation to the enterprise and the market presents more directly, a good innovation products can make the enterprise and brand temporarily out of the red sea of price war, and get more market opportunities. However, in the market competition is too fierce, a good LED products tend to attract a large number of imitation, especially in the domestic intellectual property protection is still not perfect, "thriving" time tend to become very short, enterprises will soon fall back on "price war" quagmire. It can be said that the effect of product innovation is the most direct, but the ability to copy is often the worst.

Relative to product innovation, sales model innovation effect may be more lasting. Product sales are good or bad, not only depends on the product, but also depends on what kind of platform to sell the product. If the sales pattern is too traditional, will form a "thousands upon thousands of horses and soldiers single plank bridge" phenomenon, it is a good product, the promotion effect will be very low, and consume a lot of valuable marketing resources, the best time to lose market impact.

"Sales model innovation" is to rearrange the resources of each link of the integrated channel, according to the positioning of the product itself, to achieve competitive differentiation with competitors, in the shortest possible time to achieve competitive advantage, and access to sales scale. "Sales model innovation" involves more complex conditions and elements, so the ability to resist copying is far stronger than the product, once successful, more conducive to enterprises to obtain long-term competitiveness.