Changhong denounced 600 million yuan to enter the OLED for mobile phones

Sichuan Changhong (600839.SH, hereinafter referred to as "Changhong") deputy general manager Wu Yingjian on 28 December 2007, the "First Financial Daily" said, Changhong invested 600 million yuan launched a new generation of flat panel display OLED project has made substantial progress, plans for the second half of 2008 put into production, mainly used for mobile phone display.

Days before Changhong announced its entry into the new generation flat panel display OLED. In the OLED market, technology is not yet fully mature, Changhong this is an adventure?

Yingjian Wu pointed out that the strategic thinking Chinese manufacturing enterprises is changing, in the past China manufacturing enterprises reduced to simple assembly plant, because it is not a step ahead, do - try, always wait until after the market mature to make the "follower" by cost, quality and scale to earn hard money.

Changhong OLED project technology, part of the source already acquired by Changhong Korea Orion company, scientific research institutions, on the other hand from Sichuan Chengdu.

As the market, the Yingjian said, Changhong's OLED products in the "Pan Hong system" (Changhong group holdings of shares of the company or internal) can digest, mainly used for mobile phone display.

Source: First Financial Daily