China LED lighting is "rising" (two)

In addition to the local enterprises in the large circulation of lighting products, the gradual increase in the share of local lighting products production equipment company's products are gradually recognized by the market and pay. Earlier this year, the domestic LED lighting industry equipment market has become the foreign equipment manufacturers "gluttonous banquet", the purchase of equipment manufacturing enterprises is extremely high, and the foreign service lag, high equipment investment link has become a bottleneck restricting the development of LED lighting company. "High cost" also gave birth to the rise of domestic equipment, the cost is almost cut down, to attract more enterprises to purchase LED, greatly accelerate the fermentation of the LED product market "".

Wen Shi said that in the laboratory testing, midstream packaging production line, downstream lighting applications and other fields, the localization of domestic equipment and the development of a number of domestic characteristics of the performance of a strong domestic enterprises, industry substitution rate is increasing. "Light of braiding process in the package back for automation equipment, whether in performance, reliability, cost, price or in service have shown a high price, is the industry's first to achieve localization of mainstream equipment supply. "

In addition to the production equipment, domestic enterprises in the product market has gradually been recognized, but also the emergence of a number of very good local testing equipment manufacturers. Although the scale of local enterprises in the market has expanded year by year, but in some areas, such as high-end lighting market, the market share of foreign companies still maintain a priority.

"This is mainly due to the decision of foreign brands. Wang Sen said that in view of the rapid development of local enterprises, from a macro point of view, the market share and brand awareness of foreign enterprises will be affected to a certain extent. "This kind of influence does not lie in the foreign enterprise itself to do well, but lies in the native enterprise these years development speed is quick, the progress is very big. "

It is understood that, in the era of traditional lighting, the three lighting giants occupy nearly 30% of the global market share. In recent years, the market share of the lighting giant is further narrowing. In order to cope with the rapid changes in the lighting market, the international giant lighting companies have also split the listing, localization and other strategies to deal with various challenges.

Guo Zhijun said that for foreign companies to have a better development in the China market, not only to pass the international advanced technology and management concept, management mode and marketing mode also need to attract more local, to achieve a seamless connection with the local market environment, in order to stabilize the market according to Chinese.

Lin said that in the era of semiconductor lighting, lighting market in the next 5-10 years is more likely to be the pattern of warlords and the rise, which will give local enterprises more opportunities and possibilities.