Lighting electricity supplier is still confusing?

Introduction: in the lighting industry, the prevalence of such a sentence: in the Internet era, if a company does not have its own network brand, then it is not an opportunity to miss, but an era. It is undeniable that the development of the Internet is profoundly affecting the development of lighting industry.

As one of the important mode of e-commerce, "O2O" mode is favored by many enterprises, then, in the moment, how to operate the lighting enterprise "O2O" mode? How is the online, offline seamless......

In the past, the double eleven, Taobao Tmall to trade volume exceeded 57 billion 100 million yuan and then high. From the transaction amount is constantly being refreshed, we can see the impact of the electricity supplier in the field of lighting continues to increase.

However, the current lighting electricity supplier's support system is not perfect, although many companies in the field of electricity providers continue to increase manpower, material and financial resources, but the industry is still in a state of chaos:

1, large investment, effective micro.

Although the threshold for enterprises to enter the electricity supplier is low, but the latter part of the larger investment. A flagship store in Tmall, said the person in charge of the enterprise, the current investment in Tmall propaganda as much as the investment in the store.

Moreover, the number of enterprises involved in the current electricity supplier from the point of view, can rely on electricity suppliers to achieve profitable business is not much, most companies have little effect in the field of electricity supplier.

2, the line highlights the problem.

LED products such as LED ceiling lamps, LED lamps, etc. are fragile goods, once damaged in transit, it is easy to bring losses to manufacturers. In addition, some of the more complex lighting professionals need to install, if consumers in the course of the use of quality problems, after-sales service is also more time-consuming, laborious. For now, the electricity supplier in the development of the most difficult to break through the bottleneck is difficult to give consumers a better product experience, this limitation is temporarily unable to avoid.

3, the scarcity of professionals.

Many industry insiders have said that the real electricity supplier to understand the operation of professional talents are very scarce, can achieve a good interaction between online and offline personnel is one of the few, which led to the electricity supplier operating form is relatively single, only to online operations, can easily lead to the price and profit distribution to balance.