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China and India to strong market demand DELL to achieve significant growth in revenue

According to the overseas media reports, as the world's largest producer of PC, Asia Pacific director of DELL computer company said local time on Friday, the second quarter of the company in China, India and Japan market revenue achieved significant growth.

Among them, DELL's revenue in the Japanese market grew by 2% in China and India, the market grew by 31% and 63%. On Thursday, DELL said its revenue growth slowed and profits fell 51% from a year ago, by cutting prices to increase market share.

DELL said the Asia Pacific chief Steve Phyllis held on the day before the conference call, "I think DELL overall pricing aggressively, but showed very good price elasticity in the Asian region, and thus the profit rate is relatively high."

Currently, 14% of DELL's revenue from Asia, Asia has become the highlight of the company's performance. Recently, DELL announced the recall of 4 million 100 thousand fire generated by the presence of lithium batteries, while revealing that the U.S. Securities and Exchange Commission is undergoing an informal investigation of its financial behavior.

When asked whether DELL will continue to increase in the Asian market share by reducing the price of the way, Phyllis said, "we will continue to pursue aggressive pricing strategy, we continue to highlight the price advantage at the same time, customers will also get the best value in the same product."

At the same time, Phyllis also said that the company launched a built-in AMD processor Dimension desktop program, will have a profound impact on DELL's business growth in china". He said, the customer asked me to expand the product line to the AMD processor, and Dimension product line is very attractive in china. The company's business in the Chinese market to achieve substantial growth, this plan will further accelerate our growth rate."

According to market research firm IDC released data show that, due to the aggressive pricing strategy, DELL second quarter in the Japanese market PC sales grew 14.5%, successfully defeated Fujitsu to become Japan's market after the NEC second PC suppliers. At the same time, DELL's PC shipments in the India market surged 82% year on year, the market share of about $7%. Phyllis said that DELL's growth in the India market is quite obvious, but also expressed the hope that revenue and sales continue to maintain this growth momentum

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