Google7 month U.S. search share in the first decline analysis that is the inflection point

According to foreign media reports, in August 18th, the United States network traffic statistics company comScore announced the latest query share of the US search engine three. It is worth mentioning that, Google search engine search share in the U.S. market for the first time there was a decline. Wall Street analysts believe that Google's rapid growth in the search market may have reached its peak.

ComScore statistics show that in July, Google search engine in the number of searches conducted by the United States accounted for 44.7%, compared with June, a decrease of one percentage point of 43.7%. This is the first time Google search market share declined.

Of course, one percentage point of Google's loss was taken away by its main competitors. America's second largest search engine YAHOO's search share in July was $28.8%, an increase of 0.3 percentage points over June's growth of 28.5%. In addition, the fourth major search engines online search share in the United States grew from June to 5.6%, an increase of 0.5 percentage points. Fifth search engine Ask share increased by 0.3 percentage points.

At the same time, the United States, the third largest search engine, Microsoft MSN search market share for the first time stabilized stabilized, in July to maintain a market share of 12.8%.

For the first Google share declined, well-known U.S. investment bank Bear Stearns analyst Robert Peck in August 18th sent to a customer's investment analysis report pointed out: "we believe that the decline in the U.S. share of the domestic search market shows that the extended Google show reached a peak. We believe that the rapid expansion of Google search share will not continue forever."

However, it should be noted that the United States, another network traffic statistics company Hiwise market statistics on July, some different results. According to Hitwise statistics, in July, Google search share in the United States up to 60.2%, far exceeding the YAHOO search and Microsoft MSN search of 22.5% and 11.8%. Hitwise statistics that Google and YAHOO share is still growing.