Chinese and foreign companies into the flat plate OLED fight for the right to speak

High cost, the technology is not perfect and other factors, resulting in the production of OLED still need time

Since SONY announced new flat-panel TV OLED years listed only 33 mm in thickness (organic light emitting diode TVS) since the LCD TV to a thin to light wave. With SONY Samsung and other companies have recently released new products, OLED is a meteoric rise, known as liquid crystal and plasma replacement technology. The domestic and foreign flat-panel enterprises have entered the field, a rainy day, fighting the right to speak.

OLED A new force suddenly rises. into xiangbobo

LCD (LCD) development trend irresistible did not slow down OLED, OLED market aggressively in the old firm EPSON and other Japanese giants began a high-profile debut, SONY and Toshiba announced almost at the same time will be officially put into operation OLED TV, Canon and Hitachi recently under the pine, also intends to to carry out cooperation in the field of flat-panel display, in order to promote the development and application of OLED technology.

With mass production launch SONY 11 inch OLED TV Samsung and the 4 generation line, so some experts to call the 2007 OLED year. For the market in 2008, the industry investment confidence, especially Japanese companies, such as SONY, Toshiba, Hitachi, Matsushita and OLED have entered the field, also compete with SONY in the flat TV Samsung also began the release of OLED, and the development of a new generation of flat-panel TV on OLED.

Days before LG, Samsung, SHARP and other South Korea brands have formed a research team of hundreds of people in the development of OLED technology, and has formed a competitive situation.

Flat TV to light and thin"

OLED in addition to low power consumption, the most advantage is the "light" and "thin", from flat-panel TV 2007 popular trend, how to be thinner and lighter has become a new topic.

Hisense (market share it) assistant general manager Liu Weidong introduction, with LED backlight products are becoming more and more thin. SHARP released 52 Inch ultra-thin TV at the end of August 2007, the thickness of only 20 ~ 29 mm, this product was shocked the world. Just a month later, Samsung released a 10 inch thick, only 42 inch TV, the thickness is close to the current technical limit. "

And this trend, held at the end of 2007 Asia's largest consumer electronics show - Japanese high-tech Expo (CEATECJapan2007) reflect the more obvious, SHARP, Hitachi and JVC, Japan's three major manufacturers have played ultra-thin card, announced the ultra-thin LCD TV is the thinnest of up to 19mm.

In TCL multimedia Chinese business center president Han Qing said, Samsung and SONY are on display the concept of products, mass production is estimated to wait until 2010, but the new products listed in 2007 LCD TV has very obvious thin trend.

Domestic enterprises follow up OLED

Although in the past few years and will not form a climate, but Samsung, SONY has been in the early plant root, so this also caused the domestic carmakers. Insiders believe that the domestic enterprises in the era of LCD dilemma, or with LED or OLED technology transformation breakthrough.

A, in fact, the domestic manufacturers began to focus on the OLED is not late. September 2007, Guangdong formally established Guangdong OLED industrial technology research institute. CIGNA company is building China's first OLED production line, expected in the second half of 2008 will be the production of PMOLED products. Following the weixinnuo, Sichuan Changhong (market share it) and Jilin Huanyu also announced that Changhong launched OLED project, plans to invest 360 million yuan in the OLED production line construction in Chengdu; also in SVA, BOE accelerate the research of OLED.

Changhong spokesman Hochs said, Changhong with free resources, from the perspective of technological innovation strategy, to enter the OLED industry, in order to reserve, to win the initiative in the market in the future, to meet the diversified needs of the display market.

But on the mainland enterprises, if you want to use OLED to realize the revival of TV, we must increase the investment of technology, the rapid formation of the scale of the industry in mature technology, so as to ultimately grasp market discourse.

Related links OLED TV production remains to be time

Plate technology industry is still in complete period, the development trend of OLED much industry attention. But it is still only as a flat direction of the industry, from production popularity will take time.

Reporter learned that, although the future of OLED technology better will replace LCD and POP (plasma TV), but the organic light emitting display technology has short service life, difficult to screen large defects. Technology is not yet formed, is still in the continuous development and improvement, the majority of manufacturers launched OLED TV is a concept machine, has not really achieved mass production and popularization.

Panasonic AVC network CEO Toshihiro Sakamoto said, using the technology of OLED TV opportunities favored by consumers, but it also takes time, OLED TV will form the market size in 2015. In quite a long period of time, OLED TV in the cost, price ratio will not exceed the LCD or plasma tv.

Source: Information Times