Chinese short message Chen Zhiyu: with the idea to promote the development of an industry

In the second half of the year Mr Edward drove his horse driving on a highway south of Chinese on his mobile phone message rang to remind him of a new message, he opened it, is his vehicle manufacturers in Guangzhou Honda sent a text message to remind him of the maintenance car, he suddenly thought of his Honda the car ran 6000 km, should be regular maintenance, although their busy, the scenery outside the window is a friendly reminder but dull as ditch water, simple message or let him feel warm and comfortable, he also seems to feel the spring breeze in the United States popular wireless electronic commerce has blown into the Chinese, and I had a feeling the breeze would like his hands like a car in the vibrant China Benz forward.

Four years ago, there is no "China enterprise SMS" this concept, and now, enterprise has already become the mainstream Chinese wireless business, because of its convenient, accurate, real-time, mobile and other inherent advantages, it has been considered to be following the telephone and fax the third business news tool. Many large and medium-sized enterprises China are using the "messages" to improve work efficiency and improve customer relationship, the development speed of enterprise SMS "in Chinese so quickly, and that a discerning young people of hard work are inseparable, he is" message king "series of product development, the largest wireless business service providers China SMS and SMS group beauty Technology Co. Ltd. managing director Chen Zhiyu mr..

Persistent pursuit

Shangri-La hotel in Beijing to meet Mr. Chen Zhiyu, the reporter even suspected was actually in front of the handsome and friendly young people to create a so outstanding, but indeed, he founded the company now is a leader in Chinese "enterprise messaging industry, the company's profit growth rate of snowballing growth the company also will be listed overseas.

First, he told reporters about the venture, Chen Zhiyu said that others are starting from scratch, he is by others' eaves to start the business, the company start-up, no office space, but also the lack of business funds. Chen Zhiyu will lead a few people in his friend's company office, borrow the company's computer equipment business.

It was 2001, Chen Zhiyu that "enterprise messaging" will fire up in China, although did not have sufficient capital and rich management experience, he still quit a lucrative job, decided to start their own business, and determined to put SMS into their own "shake Qian Shu".

The application of SMS for enterprise applications and personal applications, enterprise application enterprise SMS is the core of wireless business, for two-way communication between enterprises and customers or internal staff, it is a new way of communication, is the best starting point for software and communication; and the individual short letter is personal to personal entertainment SMS application the. Chen Zhiyu is aimed at enterprise SMS has brilliant prospects, but hard work is far beyond his imagination, because there was no "enterprise" this concept, with enterprises as the core of the SMS wireless commerce industry, Chinese also with other developed countries the world exploration, thus in the world are not Chen Zhiyu can refer to an example.

In the early days of the establishment of the Chinese text messages, they have experienced many threats that can not be imagined. For example, in 2002 and, in some places illegal SMS card the lowest price dropped to 2 points / A, than the regular channels cost price is lower several times; the mobile operator's customer departments rely on resources and brand advantages to their market competition; what is more, also appeared in a number of online free SMS website and software, Chen Zhiyu said, in the face of these problems as they hitherto unknown, in the fable on a bottle of a bowl tour of the South China Sea Shu monk, no matter how bad the external conditions, they always stick to their ideals, execution faced by overcoming the difficulties in the process of ideal.

Is the so-called East does not shine bright in the west, due to corporate SMS in China, do not open the net, when personal messaging has become popular in China, China's numerous sites rely on personal messages back to life. Therefore, Chen Zhiyu many friends have advised him to give up the business enterprise SMS to do personal messages, in the face of difficulties, Chen Zhiyu has repeatedly attack enchanted, but when he Jingxiaxinlai think before decision, he discovered that the development cycle of industry in the new economic era is generally experienced from the exploration period, forming during the period of the outbreak, the period of four years. Now the wireless business market in the forming period, the outbreak period is coming, the bud China message, this is a rare occasion to create opportunities for the brand. The personal message has entered the outbreak, the market competition has reached a white hot, may be involved in a trap.

Finally, Chen Zhiyu decided to give up personal messages, personal messages may temporarily discard the outbreak of the opportunity, he also believes that in the China enterprise SMS will quickly fire up, he will Dunshou the final pre dawn darkness. Indeed, from the beginning of 2003, the rapid rise of wireless business in China, Chen's Chinese text messages have been blown into the profit whirlwind.

In 2005 most popular "Super Girls", with some companies operating the "super girls" personal messages overnight earn pours, but Chen Zhiyu saw the "super girls" such opportunities and did not give up the enterprise message to make personal messages, as he had expected, a lot of Companies