Intel Pentium AMD rebate policy out of the market by leaps and bounds

From this year, Intel will adopt a new method for identifying the processor model, the original "Pentium" logo will completely withdraw from the market, Intel Chinese marketing mobile brand manager Eileen Chang said, the new logo is used only for in January this year after the production of products, previous product, still retains the previous Pentium logo.

Some analysts said the replacement of identity, especially the "Pentium" abandoned the traditional CPU code will cause the PC manufacturers in the promotion of the difficulty, make Intel further lose heart, but to create opportunity for AMD to expand market share. The more the industry believes that, as of 2005, a round of offensive and defensive Intel and AMD respectively, product and market conditions are gradually mature, both large-scale and against sharp contest will appear in May 2006 on the eve of fashion.

Intel

Pentium January began to fade out of the market

With the strategy of this platform to promote the use of more than 20 years, the Intel CPU code "Pentium" will gradually fade out the market, began production of processor products from January, will use E, T, L, U four CPU code to identify the power, use 2/1 digital to represent play dual or generation of nuclear. The "Pentium" will gradually disappeared in the market.

Intel China is responsible for the brand image of the public relations manager Liu Jie said that with the further integration of computing and communications technology, produce more new application mode, consumers of CPU index will be from the past single frequency to the comprehensive index of power consumption, mono and many other changes, in this case, still only "Pentium" is too one-sided the definition of CPU.

Marketing expert

Simple icons are more popular with consumers

Market research firm n-Stat/MDR chief analyst, "microprocessor report" editor Kevin Clerville said that since 1993 the "Pentium" brand after the launch, the family member has reached more than and 10, extremely crowded, in addition, the transfer of Intel market and product strategy is the main reason for the "Pentium" exit.

Keller Weil said, for Intel, the processor will no longer play a major role in its product line, Intel has gradually weakened the processor brand and and more attention to the new technology platform centrino. He said that to give up Pentium will certainly have an adverse impact on Intel's revenue, but will not hurt the bones".

Appreciation of the domestic well-known marketing experts Ye Maozhong in an interview with reporters also marked for Intel, "from a marketing perspective, the more simple icons more easily remember for people less spent on the promotion cost, Intel new icons for quick and clear appearance characteristics in the long term is very conducive to spread, so that is very successful.

Ye Maozhong said, before and after the two logo graphics similarity is very high, is not a long-term concern for the brand people simply do not pay attention to the changes on the brand." So the value of the brand in the change and will not be much affected.

Analyst]

Intel standard AMD will benefit?

For this change standard, Enderle group chief analyst Rob Adler said that although Intel has been informed in advance of PC manufacturers are about to cancel the Pentium brand, but PC manufacturers must be very angry about this decision. Under the Pentium brand, Intel's entire product line in order, and now everything is disrupted, PC will face difficulties in marketing.

Adler also predicted that AMD will benefit from the replacement process of Intel brand, it will play its own advantages to attract more attention to the system vendors. In fact, AMD has always attached importance to the needs of PC vendors, while Intel has a historical tradition of ignoring the needs of PC vendors". PC said: AMD manufacturer rebate policies by leaps and bounds

From the market situation in 2005, the global share of AMD has been significantly improved.

At the beginning of the year, AMD through an antitrust lawsuit in the world launched a chip territory battle with Intel, and Intel over the years to create a gradual disintegration of the iron and Steel Union; according to some IT businesses reflected in computer city brand machine, equipped with AMD processor models shipments in this year after the two quarter more than 50%.

HP, DELL, Lenovo official said in an interview with reporters, AMD last year in the rebate policy has made rapid progress, whether it is advertising, or purchase rebate rebate rebate activities, are gradually to Intel line, "this is not in the past, because they are involved in the industry last year began PC market and before this, sell things to computer city is not individual consumer rebate policy."

Insiders have predicted that Intel and AMD both larger and more intense conflict will appear in the market around May this year, when the two sides, 64 dual core products such as the new adaptation period has in the past, the market is gradually mature, the brand gradually stabilized, the market competition will really stand out.

Held in the day before the Intel platform application innovation alliance conference, Intel sales and marketing senior vice president and general manager of Technical Sales Department official said "put Confucianism, Intel is moving from a pure chip manufacturing company to the platform solutions provider transformation." In order to cooperate with the strategic transformation, Intel unveiled a new brand identity, not only changed the original logo font and shape, will use more than and 10 years of "Intel Inside" the famous slogan changed to Intel Leap ahead".

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