Color TV manufacturers selling LCD TV LED gamble

"As a matter of fact, from the beginning of this month, our TV products price war has started, the offensive is estimated to last for more than half a month. "SKYWORTH Guangdong branch told the Nanfang Daily reporter in Guangzhou, former general manager Zhong Zhifeng. Daily economic news reporter noted that, in addition to SKYWORTH, Konka, Hisense, Changhong and other domestic brands as well as some foreign brands have also been added to the tide of color TV products which.

With the traditional LCD TV products as the main color is different, this round of price boom, the industry has always been regarded as the first domestic high-end LED TV, 46 inch LED TV prices fell below 9000 yuan mark, a record low, while the foreign brand products of the same size has dropped to 14000 yuan.

Insiders pointed out that the influence of LED TV in the next large-scale price reduction, the proportion of product sales in color TV, LCD TV occupied share will gradually shrink, and in order to clear inventory, LCD TV the next price trend will be more obvious.

LED TV mass intervention

In SKYWORTH, this year's LED TV sales target is 4 million units, from the recent market sales situation, LED TV has gradually accepted by consumers. Zhong Zhifeng told reporters that only in the area where it is in charge, LED TV has reached 50% of the current account is expected by the end of this year can reach up to 70%.

Daily economic news reporter noted that, with the beginning of this year, the effect of a short period of 3D TV is different, low consumption and high definition LED TV has now become the focus of the major mainstream TV manufacturers push. TCL multimedia relevant person in charge told reporters that this year's May Day golden week, LED TV will become the main product TCL.

Not only that, Hisense, Konka, Changhong and other domestic TV brands also have to get together LED TV, Hisense Guangzhou branch of the relevant responsible person said, although last year LED TV can not generally accepted by consumers, but from this year's trend of view, along with the LED TV prices gradually lower, LED TV popularity boom has arrived.

In addition to domestic TV brands, the reporter noted, led by SHARP, Japanese and Korean TV brand also boldly into the 51 LED TV price war, the SHARP 46 inch LED TV in the home appliance chain store enterprise edition TM on the basis, the price has dropped to 14099 yuan.

LCD TV ushered in cargo boom

The Toshiba 32 inch LCD TV with old change new discount price 2699 yuan, SONY 46 inch Full HD LCD TM discount price 6899 yuan, SKYWORTH 47 inch Full HD third generation coocaa TM after the discount price of 5999 yuan, in the price boom, whether it is foreign brands still, the domestic brands, LCD TV has almost become the major TV manufacturers to dumped goods products.

Zhong Zhifeng told reporters, although only the backlight is different, but the LED TV is more environmentally friendly and energy saving, to make the price adjustment is rapid popularization, compared with today's traditional LCD TV products in terms of price, or in terms of performance, have no way to occupy much advantage.

Hisense Guangzhou branch responsible person also said that the current market price, the price is quite close to the domestic LED TV LCD TV, "now, LED gradually replace the LCD TV TV market share has become the trend of the market. "

Insiders pointed out that in the next year, due to source restriction, 3D TV in the short term is still unable to become the mainstream of the market, LCD TV products because of its advantages in performance, the price is gradually beyond LED TV, or will usher in the upsurge of dumped goods.