Promoting the rapid development of high tech industry with brand strategy

Compared with many capital cities, Nanchang's famous brand products are not much, the total economic output is not up front. However, with the accelerated pace of economic restructuring in Nanchang, the rise of strategic emerging industries, this situation is changing.

In recent years, Nanchang city led (semiconductor lighting industry) as the starting point, to the Nanchang national high tech Development Zone as a platform, vigorously implement the brand strategy, focus on the cultivation and development of strategic high-tech industry, has emerged latticepower, a large number of well-known brands of LIAN opto. Driven by these well-known brands, the city's high-tech industry into the fast lane".

Combination of production, learning and research

Through the combination of production and research, not only in the field of LED technology to take the lead in establishing a benchmark, but also the brand as a part of the industry standard strategy, and ultimately meet the standards, brand and product interaction and win-win.

From January to March this year, Nanchang LED industrial added value of only 180 million yuan, the main business income of about $500 million, an increase of more than 20%, respectively. According to the pace of development, Nanchang City Vice Mayor Zhao Dongliang said, according to the Nanchang LED industry through research, not only in the technology intensive LED domain to establish a benchmark, making led to participate in provincial and even national industry standards, but also the brand cultivation as a part of industry standard strategy and standard, ultimately achieve interactive win-win the brand and products.

In order to seize the commanding heights of strategic emerging industries, Nanchang clear LED industry, included in the "11th Five-Year" development planning to support key industries, the annual investment of 6 million yuan of special funds for brand development and product development, to encourage the Nanchang University in latticepower and other enterprises set up in Career Technical College and semiconductor lighting professional. In addition to the use of the project, a key high-tech enterprise of national Torch Plan of the national "863 program achievement industrialization base", but also take the initiative to strengthen cooperation with the Tsinghua University national precision instrument laboratory and other institutions, the construction of the project.

"The technology has rewritten the history of LED and even the history of human lighting. "Light emitting materials and devices of Ministry of education Nanchang University Engineering Research Center for Jiang told reporters, by the center for research and development of silicon substrate light emitting diode LED technology, with independent intellectual property rights, so far has been more than 70 domestic and foreign patents, completely breaking the monopoly of foreign technology companies in this area.

From the beginning of 1997, 600 thousand yuan investment in the construction of laboratory, 10 years Jiang led the team never stopped the pace of technological innovation. In 2003 with the "silicon substrate technology," a new breakthrough, the formation of crystal photoelectric Co., ltd.. At present, has been formed in the upper reaches of the LED industry, crystal energy photoelectric and downstream crystal and lighting two brands.

Production and research with the strength of the rise of independent brands, but also bring huge economic benefits and talent gathering effect. Nanchang LED industry sales revenue and the number of new enterprises in recent years with an average annual growth rate of more than 30%. At present, the city has attracted outstanding management personnel from abroad more than and 200 people, professional and technical personnel of more than 1 thousand people, the entire industry employing nearly ten thousand people.

Jiangxi latticelighting Co. Ltd. President Wang Min just such an account: "crystal and LED road lamps save about 40%, if the traditional high pressure sodium lamp with LED lamp 168 watt instead of 400 watts, each lamp can save electricity nearly 1000 yuan, with a capital city of 100 thousand street lamp calculation, can save electricity costs nearly 100 million yuan per year. If the installation of LED street lights on new roads, cable and transformer inputs can also be saved, the total investment increased by only 30%, and is expected to achieve energy saving balance within 3 years. "

Good market prospects so that the brand can quickly enhance the visibility of photovoltaic. According to Wang Min introduction, beginning in October 2009, the company in the country to carry out demonstration road construction, and now Jiangxi, Henan, Sichuan and other places on the road more than 10 thousands of LED street lamps have been affixed to the crystal and lighting brand.

"Industrial chain integration" to shape the brand

Nanchang focus on emerging industries to improve and optimize the industrial chain. At present, the industrial cluster of Nanchang LED has established a complete industrial chain.

"The chain is like a cane, and the brand is the fruit of the vine. Only sturdy, strong, long vines can bear fruit. Li Jiantian, director of the Nanchang Municipal Bureau of Commerce and Industry Bureau of industry and commerce is not without fun to talk about the role of the industry chain to shape the brand. He said that from the beginning of the development of the industry in particular attention to the improvement and optimization of the LED industry chain in Nanchang. At present, Nanchang LED industrial cluster has established a complete industrial chain, which is one of the few cities with complete industrial chain in china.

In this chain, an enterprise has almost all aspects of the industry chain of sub brands, the overall brand in the industry of natural exceptionally bright -- this is the LIAN Jiangxi photoelectric Polytron Technologies Inc.

According to reports, the company has become in the national "863 program achievement industrialization base", Nanchang will guide the first starting from the wafer, chip packaging and application products, mold, and downstream products of a complete industrial chain, leading enterprises to build LIAN photoelectric company this LED industry in the whole industry on the chain.

At present, the LIAN brand leader has been beginning to appear, which owns Nanchang Xin Lei optoelectronics, Jiangxi LIAN electronics, Xiamen Hualian electronics, Jiangxi LIAN, LIAN light cable technology, LIAN communications, LIAN information technology and other sub brands, covering the whole process of industrial chain.