Dakota: China LED display market potential

In recent years, the domestic LED (light-emitting diode) display applications continue to increase, the current LED display has been widely used in banks, railway stations, gymnasiums, LED display market potential has become increasingly apparent. The company is the world's largest manufacturer of electronic displays, with its global sales revenue of $5 billion in fiscal year 2008. The day before, Kurtenbach vice president of global Datacraft said in an interview, LED display has a huge market potential in the Chinese, localization strategies to make the Dakota have a solid foundation of business Chinese.

Reporter: Dakota company for the Chinese market in October 2005 since the achievements of satisfaction? What is the goal of the company in the Chinese market in the next few years?

Kurtenbach: we are very satisfied with the achievements and the whole operation of china. The rapid pace of development in China will better promote the company's market throughout the Asia Pacific region. In the next few months, we will continue to play the company's technical advantages and comprehensive project management services for the core customer groups.

From the long-term plan, our new factory will enable us to further development in the China market is also more convenient for us to a tiger with wings added, quick response to the area of business, provide a good opportunity for the company to develop the market.

Reporter: at present, there are more than 100 LED display manufacturers in China, as a foreign company with relatively few local resources in China, how is the company in the development of China's market strategy plan?

Kurtenbach:LED display has a huge market potential in china. Over the past few years, China's domestic LED display manufacturers quickly rise, the industry is full of fierce competition. We are aware of the sharp distinction between the customer base, the company is mainly oriented to the needs of the best utility products customers. I don't think we have less local resources on the current stage of development in china. We have invested a lot of money to build a new factory in Shanghai as Asia Pacific headquarters. Our rapid development in China has laid a solid foundation for our current and future business.

Reporter: according to some data feedback, the company's global sales of more than 3 billion 100 million U.S. dollars, of which 2/3 from scoreboard products. This is certainly good, but there are a lot of chips on a product also has a lot of risk, how do you look at this issue?

Kurtenbach: in fiscal year 2008, our worldwide sales reached $5 billion. Only a small percentage of them come from standardized scoring products. By providing a variety of integrated LED display system for all types of market services, Dakota has maintained a stable development trend. As mentioned earlier, LED video display is our main product and has a major share of sales.

Reporter: you are the head of the Keyframe department and the technical service department, can you tell us about the respective characteristics of the two departments and the role of the company?

Kurtenbach:Keyframe is designed to be creative, exciting digital display content, including HD video, 3D animation and dynamic images. They are particularly well versed in multimedia networks, the characteristics of large LED display, dynamic information to the audience. The Department includes animation designers, high-definition video photographer / editor, producer, account manager and art director. This is a special product provided by LED manufacturers, but also from another point of view to show the performance of the Dakota focus on the display industry.

The engineering / Technical Services Department of video products is a team that includes a wide range of production, electrical engineering, market research, and technical support. As the core of research and design, technical services department is Daktronics can always stand in the leading position of the industry an important factor.

Source: China Electronics News